• Internet Marketing is Obsoleting Traditional Media Advertisers

    Consider TV, print, and radio advertising as a fisherman who casts his net into the ocean and hopes to catch as many fish as possible, knowing that some days he will get a bunch and some days he will get none. Conversely, internet marketing is more like a geeky marine biologist who tracks school of fish and predicts when/where are the optimal times/places to catch them.
  • Google’s “Search, Plus Your World” Personalizes Search Results

    Last week, Google launched its latest update to web browsing, called “Search, plus Your World.” The purpose is to grant easier access to personal search results, because Google believes that these results should hold equal weight with their recommendations. The new search function combines worldwide and personal searches.
  • Google News

    I have written about Google in the past, but the number one search engine has been in the news again lately, for both good and bad publicity. 2012 appears to be a monster year for Google, as it continues to develop and market new products, challenging Facebook, Apple, and Internet Explorer along the way. Here are the recent transgressions and progressions that have affected the technology giant.
  • Twitter Claiming Title of Best Internet Marketing Tool

    Facebook is the current standard for social media internet marketing, with numerous users and a well-developed history. Recently we discussed how to utilize YouTube to get viewers back to your website and how Google Plus is taking strides in social networking. But one other social website is becoming the most unlikely of champions: Twitter.
  • How YouTube Drives Traffic to Your Website

    Most people think that YouTube is just a place where you can find videos of people getting hurt, singing new renditions of popular songs, and performing other wacky and creative endeavors. But have you ever thought about using these videos to drive traffic to your website?
  • Basic SEO Marketing Explained

    You might have a general understanding of what SEO marketing is, but do you know why it is important, or how it benefits a business? Basic SEO marketing attempts to learn the words and phrases that internet users are searching for, in order to use this information to get their products to the people who seek them.
  • The Future of Internet Marketing: Social Commerce

    Imagine if there was a way to mix Amazon, Facebook, and Skype into one delicious recipe of social ecommerce. I could experience that thrill of browsing the mall with my buddies or girlfriend, but from the comfortable vibrating leather cushions of my lounge chair. Well, this fantasy could be reality soon enough, via Web Mall.
  • Google Plus Brand Pages Could Fix Problems of Facebook and Twitter

    Google recently announced that they were implementing brand pages for corporate advertisers on their social media site, Google Plus. As Facebook is still developing tweaks to their system in order to raise user enjoyment, Google Plus will hopefully begin with a system that does not necessitate any additional changes in the future.
  • What is Black Hat SEO?

    Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:

    breaks search engine rules and regulations
    creates a poor user experience directly because of the black hat SEO techniques utilized on […]