Google States Approval of SEO

SEO, or search engine optimization, is a rising facet of the marketing industry. As internet marketing increasingly overtakes television as the top means of reaching an audience to sell products, marketing companies are trying to learn how to stay ahead in the area of SEO.

What this leads to, in some situations, is the use of bad SEO, referred to as “black hat SEO“. Businesses stuff keywords into their websites in order to get higher rankings in the search engines like Google, Bing, and Yahoo.

Does this mean that SEO is bad? Is it wrong to use and manipulate it?

Matt Cutts, Google’s head of fighting internet spam, recently stated that he does not believe SEO to be spam. In a short clip, provided below, he points out the positive values of SEO.

“We don’t consider SEO to be spam,” Cutts said on behalf of his company. He then proceeds to list numerous reasons why SEO is advantageous.

Amongst the points he lists advocating SEO are:

  • Designing and organizing the initial website
  • Increasing usability and site speed
  • Providing customers with superior results that better suit their needs
  • Allowing for a greater return on investments
  • Helping the search engines compile more useful data

Mr. Cutts then admitted that while there are websites and companies that employ bad SEO, the majority employ white hat techniques that are beneficial to Google, websites, and customers.

At Trimark, we have been maintaining a high standard of SEO practices, because using SEO improperly can actually have a negative impact on the customer’s website. For more information or to speak to a representative, contact us or call us at 818-848-2858.