What the Google “Penguin” Update Means for SEO
May 9th
By now you should have heard about the most recent Google update to its search engine, titled “Penguin.” This change has devastated some websites that were taking advantage of the types of marketing and SEO that Google tries to eliminate through punishment.
So far, it appears that web developers, internet marketing companies, and SEO specialists are furious by the new algorithm. Some have been downgraded, despite their claims that they have followed Google guidelines to the letter.
What do you have to do to avoid having your site buried in the search engines? Here are some tips to keep you ahead of the curve. (more…)
3 Things You Can Do to Assist Internet Marketing Campaigns
Apr 27th
At Trimark, we work with our clients’ marketing by posting blogs, working with social media, and creating SEO content to help in search rankings. But these services only help a solid foundation.
No matter how good the marketing is, if the product sucks, it will not sell. Likewise, the business owner’s enthusiasm reflects the success of his/her company. You cannot be successful if you don’t care about the results and put in hard work.
So here are 3 easy tips for taking your internet marketing campaigns into your own hands and helping to improve your rate of success. (more…)
Google Introduces New Measures For Online Advertising
Apr 19th
In an effort to help advertisers better connect with their target audiences and move past click-throughs as the industry standard, Google announced their plan for a more precise metric.
The plan, called Brand Activate, is designed to better outline exactly where marketers’ money is going and the profits returned from advertising online. This should hopefully convince marketing departments to invest more money into advertising, knowing that their efforts are actually achieving tangible results. (more…)
5 Ways to Improve Social Media Campaigns
Apr 10th
Once you have decided to start a social media campaign to expand your customer base, you will need to devise strategies to further the reach and effectiveness. Merely sending out Tweets and updating your Facebook status are not enough to attract new customers. Here are some simple tips to improve your efforts. (more…)
How Social Search is Changing SEO Strategies
Mar 29th
Social search has long been an important factor of marketing; even before the internet, word-of-mouth was great for spreading information to potential new customers. With Facebook and Twitter, friends can share reviews and suggestions for products and establishments. One trusted source is FAR more valuable to consumers that thousands of endorsements from strangers. (more…)
Trimark Marketing Group Does Las Vegas NC&B Trade Show
Mar 23rd
Trimark Internet Marketing Group was in Las Vegas last week promoting our business and services at the Nightclub & Bar Convention and Trade Show. (more…)
5 Big Changes for SEO in 2012
Mar 6th
Google’s Panda updates from February 2011 were the big search engine optimization news from the preceding year, when they penalized content farms and re-emphasized original content and blogging. Here are some of the changes that will most likely affect SEO in 2012.
1) Mobility passes desktop. With the increasing number of people who do a majority of their browsing via smart phone and tablet, the days of desktop and even laptop computers are waning. Internet companies are increasingly catering to these users by learning how to reach them while they are on the go. (more…)
New Technology: Social Media Trackers for Twitter & Facebook
Feb 23rd
When you are managing a small or medium business, one of the most difficult things to keep track of is whether the media efforts are paying off. Is that TV ad on Public Access convincing people to purchase your insurance? Is that newspaper add getting noticed by the few people who still read newspapers?
Thankfully, the internet is composed of recorded data, making it extremely easy to track that data. There are tools, both free and for sale, which allow you to see how your social media campaigns are working, which ones are most effective, and what audiences they are reaching. Here are some of the tools we recommend. (more…)
The Future of User Experience
Feb 17th
The average consumer is changing; there is no denying this. People today are unable to simply sit back and enjoy a single form of stimulation. Instead, they need consistent, multiple means of entertainment. They watch TV, browse the internet, check Facebook, send text messages, and watch YouTube videos on their tablets, simultaneously. (more…)
What Constitutes Trademark Infringement?
Feb 9th
We have had a lot of clients recently ask us whether the websites we build for them violate trademark infringement laws because there is no explicit approval for use of trademarked logos. Will they get into sued for copyright infringement?
The short to this question: no.
I am going to detail when unauthorized use of a company’s property is legally allowed.
Google Will Start Penalizing Pages with too Many Advertisements on Top
Jan 30th
Have you ever opened up what looked like a legit website, only to be bombarded by irrelevant advertisements on the top banner? Sometimes you scroll past them to see if the site is real, but often you just quickly click away in frustration. Well you’re in luck.
In an effort to eliminate, or at least reduce, the amount of spammy advertising on the internet, Google is penalizing websites that put too many ads on the top of their websites in a new page layout algorithm. (more…)
Internet Marketing is Obsoleting Traditional Media Advertisers
Jan 23rd
Advertising via print and radio has been in steady decline for the past few years and very soon we will see internet marketing surpass television as well, possibly in the next year or two.
What does this mean for traditional media advertisers? Well, it means their job is becoming obsolete. (more…)