Marketing Concept: Don’t Rent Your Marketing, OWN IT! Search Engine Results (Part 2)
Aug 31st
We’ve already introduced the concept of “rent marketing” vs. “own marketing,” relating online marketing services and traditional advertising methods to the real estate market and the benefits each can have.
This concept can be extrapolated upon in relation to search engine optimization.
If you’ve noticed the results you see after searching for something on Google, there are three parts to each search results page that yield different information: sponsored links, Google Maps listings, and organic results.
Sponsored links and listings are marked as such—displayed with a yellow background on the first three results and also in white along the side bar. The next portion is the Maps portion of Google, you know, the map that pops up on top and showcases local businesses in a Google maps window, kind of like a directory listing. The third are organic listings that yield ten results per page.—in other words, the regular search results that appear based on what keywords you’ve searched.
Of those three divisions of results, one is falls into “rent marketing,” while the other two definitely classify as “own marketing.”
The advertised sponsored listings are exactly that—essentially businesses are paying to be listed on the top of the page based on certain keywords. You can put More >
Marketing Concept: Don’t Rent Your Marketing, OWN IT! (Part 1)
Aug 20th
If you’ve ever bought property or studied the real estate market, you may have concluded that it oftentimes pays more dividends and makes more long-term sense to own property vs. renting it.
Taking that concept and applying it to your marketing and advertising budget can pay off greatly because the same concept holds true: Having ownership of your advertising dollar allows your business to grow over time and you to yield returns throughout your lifetime—even long after you’ve stopped paying for services.
Think of this example: Spending money on temporary ads in media like the yellow pages, billboards or newspapers could easily rack up a several thousand-dollar bill over just a few months of run-time. That money is gone as soon as you spend it and your returns vanish immediately after the ads expire—and who knows if the ads will even yield you any real returns at all?
Consider this kind of advertising “rent marketing.” Just like an apartment’s benefits would cease immediately after you stopped paying rent (because you’d probably get kicked out), so too do your marketing returns end as soon as you stop paying for run time, because your ads essentially get evicted from their media as well.
So what’s an More >
Diversifying Your Marketing Portfolio: An Introduction to Modern Marketing as Compared to the Stock Market
Jul 30th
It’s becoming pretty common knowledge that if you want to have success in the stock market, you have to have a diversified portfolio of stocks, bonds and mutual funds.
While your formula will vary a bit based on age and your overall investment goals, it’s usually a good idea to have some risky quick-gain stocks offset by long-term and steady growth options.
This same principle can be applied to the marketing portfolio of any sized business. For the past 10 years, Trimark has experienced the full gamut of marketing strategies, some borderline insanely risky while others have been chugging along steadily for the past 10 years constantly making small strides for the better.
As uncertainty of times come and go, marketing campaigns are tested. Those with a great diverse portfolio always seem to weather the storm. At Trimark Marketing Group, each client’s marketing goals are evaluated, and a diverse marketing plan is suggested for continual growth and sustainability. All the pieces of this customized package work different avenues of advertising and brand presence, and should combine to meet the goals of the business owner.
Here are a few examples of marketing strategies at each spectrum of risk taking and the reward associated with each:
Email More >
Trimark Exhibits at LA’s Largest Mixer in Downtown Los Angeles
Jul 28th
This past Thursday, July 22nd, Trimark’s office hit the road to put up a booth at L.A.’s Largest Mixer, held at the Shrine Auditorium Expo Center in downtown Los Angeles.
Dubbed as one of LA’s biggest networking events for business to business relationships, more than 225 exhibitors and over 2,500 people attended the mixer.
We at Trimark made a bunch of new contacts and friends, and even took a business card collection to randomly raffle off a free portfolio website to one lucky local company!
Hosted by the LA chamber of Commerce and sponsored by local media such as ESPN Radio 710, LA Opinion and others, the “trade show” attracted tons of Los Angeles businesses representing just about every angle of commerce you could imagine.
WE got a lot of compliments on our booth and promo materials and took tons of great pics, so we thought we’d post them online for you to check out!
This won’t be the only tradeshow Trimark will be exhibiting at this year, so we’ll be sure to keep you posted in our blog as other events come closer.
We’ll also be unveiling the all-new Trimark Marketing Group website in the coming weeks, so check back with us for updates soon!
// PLEASE More >
4.8 million hours were wasted on Pac-Man while it was on Google home page
May 26th
It might not sound like a lot on first glance, but the 36 extra seconds that the average Google.com visitor spent there last Friday playing Pac-Man adds up to a massive 4.8 million of wasted hours.
According to a study by RescueTime, Pac-Man on Google–the playable version of the iconic game that the search giant replaced its home page logo with on Friday–cost the economy a total of 4,819,352 man-hours and a whopping $120,483,800 in lost productivity. As RescueTime put it, you could hire every single Google employee, including co-founders Larry Page, Sergey Brin, and CEO Eric Schmidt, and get them for six weeks for that much money.
Still, it’s hard to get too worked up over 36 extra seconds of time someone might have spent on Google. After all, how much time does the average person spend not doing work when other time-sucks come along, like presidential elections, sports championships, “Lost” finales, the death of celebrities like Michael Jackson, and so on. Clearly, that number is an average, and so it masks that fact that some people probably lost most of their day Friday to Google’s remake of the 30-year-old game.
What’s more interesting to me is how much time people lost More >
$3 Million Super Bowl Ads Becoming Overrated
Feb 10th
This year’s Super Bowl ads seemed to disappoint viewers (although that seems to happen every year). After ads being banned and soaring costs (about $3 million for a 30-second spot), we still saw the same tired commercials (wow, look, Go Daddy girl is ripping her shirt off again while Danica Patrick gawks at her for the umpteenth time) and the familiar brands Coke, Budweiser, et al. With the increasing popularity of social media and viral marketing, I am hoping major brands will start moving away from the exorbitant costs and scrutiny that comes with Super Bowl advertising and take their branding and marketing campaigns online. Not to mention they will get better results for $3 million investment.
Pepsi has already made the shift. A few months ago they announced that, for the first time in 20 somthing years, they were not going to advertise during the Super Bowl, electing instead to focus on social media marketing. I think it’s a smart move since $3 million is going to go much farther online than in a one-time 30 second ad, especially when most of us have DVRs and streaming video. With social media marketing, Pepsi can tweak its messaging to cater to different More >
5 vital logo design tips
Jan 6th
Following are 5 tips of creating professional logo.
1. Learn what a logo is and what it representsBefore you design one, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark – it reflects a business’s commercial brand through the use of shape, fonts, color, and / or images.
A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create an identity that will do its job.
One must first know what a logo is before continuing. Here is an article for you to read about what is a logo.
2. Know the rules and principles of logo design
Now that you know what a logo is supposed to do, and what it should represent, you now must learn what makes a great logo aka; the basic rules and principles.
- A logo must be describable
- A logo must be memorable
- A logo must be effective without color
- A logo must be scalable i.e. effective when just an inch in size
Successful Logos
Now you know what the rules are, you can distinguish the difference between a More >
Trimark Advertising Exhibited @ Taglyan Complex Open House
Dec 8th
On November 19th 2009, Trimark Advertising had the honor of exhibiting at Taglyan Complex Open House. We joined dozens of local businesses to showcase our services and projects. Needless to say everyone was impressed with the newly constructed multi-million dollar Taglyan Complex and equally notable TaglyanComplex.com (built by Trimark Advertising).
One of the highlights of the evening was the food catered by Divine Catering, exclusive caterer for Taglyan Complex.
We met some great potential customers and exposed many others to some great complementary advice on their business marketing and advertising needs.
Keep an eye out for us at future events in the Los Angeles area.
AKPC_IDS += "156,";What is the difference?
Dec 8th
We have customers keep asking us the same questions. “What is the difference between Registered Trademark, Service Mark and Copyright?”
So we have decided to post this article for those who are willing to learn more about it.
Trademark symbols protect your various product names, titles, logo design, brochure designs, custom web design and other graphic design elements that are used to identify your company as the source of a product. In this way, trademarks help your company to maintain a distinct identity in the marketplace.
Once you put a trademark on a product in the marketplace, it provides legal protection. However, they do not prevent other companies from producing the same products with a clearly different mark – you cannot trademark an idea but you can trademark the expression of an idea.
Although trademarks protect, they must also be protected by registering with the US Patent and Trademark Office. A Registered Trademark costs anywhere from $325 and up, and often takes a year and even up to several years to process, since there is more research involved in issuing it. Once registered, you can change the ™ to ®.
Companies must constantly monitor their trademarks so that they don’t slip into generic use; if they do, More >
Find your company image and keep it consistent
Dec 8th
Every company has a brand. But it’s important to remember to keep your brand consistent as long as your customers still view your brand in a positive light.
Notice the image to the left. While both of these brands create positive feelings about their brand in the minds of their loyal customers, only one brand has remained consistent – Coca-Cola.
The problem with changing you brand image is, not only sinking tons of money into the rebranding (to replace your company trucks, reformat your website, replace all of your stationary and business cards and even your email signatures), but that it alters the perception of the brand in the minds of your customers.
By keeping your brand and your branding message consistent through your marketing and advertising, you can strengthen your brand identity within your industry and in the minds of your customers.
In 2001, the US market share for the soft drink industry was: Coca-Cola – 43.7% Pepsi Co. – 31.4% Cadbury/Schweppes – 15.8%
Trimark Advertising specializes in Brand Positioning and Brand Building Services to help foreign and domestic companies build a foundation for their marketing strategy and marketing mix.
If your company is just starting out, Trimark Advertising offers Logo Design Services to help your More >
Website Health Check for the Holidays
Dec 9th
The holidays are upon us and online retail sales in 2008 have surpassed 2007 numbers. Meaning, although times are tough and we are in an official recession, people are looking for those great deals ONLINE. What a better way to get people involved in your business then to have an online version of your store?
Trimark Advertising is offering a free “website wellness check-up” for all of our clients, offering advice and pointers for you in order for your business to make a bigger footprint on the web. In this article we will be covering some do-it yourself tips and tricks and once you have tried them and think you might need more help, give us a call.
How to Prep for a Check-Up
1. What am I using this website for? This is the first question you should be asking before you start your check-up. Is your website purely for information purpose, or is your site for selling product or service? If there is an opportunity for you to sell products over the net, it will expand your reach beyond your storefront, with far less overhead cost. If your website is for informational purpose, make sure that it portrays the information in a light that reflects your store front More >
Social interaction in the yellow page industry.
Nov 5th
The internet has brought a new dynamic to social interaction as well as business development, marketing, and advertising. Sites are appearing that are solely for the use of social networking and others solely to sale a product or entertain a user. As the internet grows, we’re seeing more and more collaborations of these different aspects providing more relevant and efficient websites for users.
CityWaboo does something that is very unique in the market, it combines yellow page listings with a very sophisticated social networking platform. This means it’s easier for users to connect and exchange information pertaining to businesses in the local area, which also means multiple useful services are being provided to the user. Users simply create a free profile, and then they may begin to write reviews and give recommendations on their favorite and worst experiences with a particular business. They create their inner circle of friends and go to them for suggestions of where to go for certain services. This is unique because it provides a trusted network of friends, as opposed to asking a complete stranger that may or may not be a reliable resource. With the upcoming 2.0 version, the social networking is greatly expanding providing a More >