Social Media
3 Things You Can Do to Assist Internet Marketing Campaigns
Apr 27th
At Trimark, we work with our clients’ marketing by posting blogs, working with social media, and creating SEO content to help in search rankings. But these services only help a solid foundation.
No matter how good the marketing is, if the product sucks, it will not sell. Likewise, the business owner’s enthusiasm reflects the success of his/her company. You cannot be successful if you don’t care about the results and put in hard work.
So here are 3 easy tips for taking your internet marketing campaigns into your own hands and helping to improve your rate of success. (more…)
5 Ways to Improve Social Media Campaigns
Apr 10th
Once you have decided to start a social media campaign to expand your customer base, you will need to devise strategies to further the reach and effectiveness. Merely sending out Tweets and updating your Facebook status are not enough to attract new customers. Here are some simple tips to improve your efforts. (more…)
How Social Search is Changing SEO Strategies
Mar 29th
Social search has long been an important factor of marketing; even before the internet, word-of-mouth was great for spreading information to potential new customers. With Facebook and Twitter, friends can share reviews and suggestions for products and establishments. One trusted source is FAR more valuable to consumers that thousands of endorsements from strangers. (more…)
New Technology: Social Media Trackers for Twitter & Facebook
Feb 23rd
When you are managing a small or medium business, one of the most difficult things to keep track of is whether the media efforts are paying off. Is that TV ad on Public Access convincing people to purchase your insurance? Is that newspaper add getting noticed by the few people who still read newspapers?
Thankfully, the internet is composed of recorded data, making it extremely easy to track that data. There are tools, both free and for sale, which allow you to see how your social media campaigns are working, which ones are most effective, and what audiences they are reaching. Here are some of the tools we recommend. (more…)
Internet Marketing is Obsoleting Traditional Media Advertisers
Jan 23rd
Advertising via print and radio has been in steady decline for the past few years and very soon we will see internet marketing surpass television as well, possibly in the next year or two.
What does this mean for traditional media advertisers? Well, it means their job is becoming obsolete. (more…)
Google’s “Search, Plus Your World” Personalizes Search Results
Jan 16th
Last week, Google launched its latest update to web browsing, called “Search, plus Your World.” The purpose is to grant easier access to personal search results, because Google believes that these results should hold equal weight with their recommendations. The new search function combines worldwide and personal searches. (more…)
Google News
Jan 10th
Google penalizes Chrome & Google+ rapidly rises in popularity
I have written about Google in the past, but the number one search engine has been in the news again lately, for both good and bad publicity. 2012 appears to be a monster year for Google, as it continues to develop and market new products, challenging Facebook, Apple, and Internet Explorer along the way. Here are the recent transgressions and progressions that have affected the technology giant. (more…)
Twitter Claiming Title of Best Internet Marketing Tool
Jan 4th
There are many ways for your business to get publicity on the internet and to reach the customers base who would be interested in your product. There are so many, in fact, that it can be difficult to determine which ones are golden and which one are garbage.
Facebook is the current standard for social media internet marketing, with numerous users, a well-developed platform, and a history of longevity. Recently, I have discussed how to utilize YouTube to get viewers back to your website and how Google Plus is taking strides in social networking. But one other social website is becoming the most unlikely of champions: Twitter. (more…)
How YouTube Drives Traffic to Your Website
Dec 28th
Most people think that YouTube is just a place where you can find videos of people getting hurt, singing new renditions of popular songs, and performing other wacky and creative endeavors. But have you ever thought about using these videos to drive traffic to your website? (more…)
The Future of Internet Marketing: Social Commerce
Nov 23rd
Let me look deep into my crystal ball and make some predictions about the future of internet marketing. I see…
Okay, so there is no crystal ball, or other form of hokum to predict the future. But through word of mouth, internet hype, and intriguing rumors, it is possible to guess how the internet marketing landscape could be changed in the coming months and years.
Web MallAs a teenager, one of my favorite hangout spots was the mall. Even if my friends and I didn’t buy anything beyond an Orange Julius or a Wetzel’s Pretzels, we still had fun kickin’ it and looking at all of the new merchandise. When we did have money, following Christmas or a birthday, we would quickly spend it on new shoes, video games, clothing, DVDs or whatever fad item was trending that week.
Today, I can do most of my shopping from home. Although it is impossible to try on shirts to make sure they fit, for the most part this is a more efficient way to purchase stuff.
Except I miss out on the camaraderie.
While I won’t deny that I’m miserable when a trip to the mall with my girlfriend for new socks turns into a five-hour affair More >
Google Plus Brand Pages Could Fix Problems of Facebook and Twitter
Oct 24th
Google recently announced that they were implementing brand pages for corporate advertisers on their social media site, Google Plus. As Facebook is still developing tweaks to their system in order to raise user enjoyment, Google Plus will hopefully begin with a system that does not necessitate any additional changes in the future.
Amongst the issues that Facebook and Twitter deal with is the layout of their pages, which do not allow for much adjustment. Large companies, like Coca Cola or Disney, can only do so much to organize their pages within the strict guidelines of Facebook and Twitter’s programing code.
Facebook, for example, allows for a main picture on the upper left, content scrolling down the center, and that’s about it. No designing backgrounds, no customizations, and no overriding the website’s programing.
In addition, companies cannot choose which advertisements appear on the right side of their own pages. Hypothetically, a Pepsi ad could load onto the Coke’s Facebook page, creating a conflict of interests.
But hopes are high that Google will solve these issues before the launch of their brand pages.
Ad agencies are already starting to develop brand pages for Google Plus that work with its rigid formatting that is somewhat layered, but still More >
Implementing Exclusive Content On Facebook For Fans
Nov 10th
Trying to boost the number of people that like your Facebook page? Try giving users a reason to like you by offering a special only to those that actually ‘like’ you. Facebook allows for you to deliver different content on FMBL Custom tabs between users that are already connected to your page and users that aren’t.
Facebook offers the “visible-to-connection’ tag that shows the contents within the tag to those who like a page, and can show completely different code to those who haven’t liked your page. This allows you to make your FBML Custom tab exclusive to those who are a fan and great for marketing the following:
- coupons
- trials
- samples
- exclusive events
- sneak previews
- sales
Here is a great example of how you can use the ‘visible-to-connection’ tag on your Facebook tab with a sale/coupon code offering:
Go to the actual Facebook Page to see the code in action.
Early this year, we recapped a an example of a promotion that ski shop featured the “visible-to-connection” code to leak their new skis for the 2010 season. Those users that were not fans were shown a blurred out image of the skis and those that were fans were shown a micro-site with all of the new skis for the season.
Here More >