Small Business Success: The 10 Rules to Follow

As a business owner in today’s competitive, fast paced environment, you must leverage your knowledge and skills with success in sales. To keep growing and help motivate your employees you must lead effectively and efficiently. Make sure you are building something you believe in. It is the first step to building a quality brand. Don’t let budget restrictions push you into a corner. Your pockets maybe limited but your brain and imagination is not. With that in mind, here are 10 important rules to follow for small business success. Find more articles on our marketing Blog.

1. Target your Customers: Serve what they really need. You can’t be all things to all people. Pinpoint what they need and be the solution.

2. Build a Great Team:  You should not hire people to fill in a position. Think of it as a recruitment of positive, talented individuals who will work in a team and help the business grow

3. Be Fast: Return calls and emails quickly. Make sure customer demands and expectations are met on time, or even earlier to win their loyalty and future business, and because it is the right thing to do.

Business Success Trivia: Seth Goldman and Barry Nalebuff built Honest Tea from scratch into a $100 million enterprise.

More Business Success Trivia: In 1945, before Mattel became the American toy manufacturing company, company founders Harold “Matt” Matson and Ruth and Elliot Handler were making picture frames out of a Southern California garage.

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4. Harness the Power of ‘Thank You’:  Say it, to let customers and employees know you appreciate them. Write them a personal note, if you can and add that personal touch.

5. Be Consistent: Make sure your business has a consistent look and feel. A customer must have the same experience in all departments (or branches) of your company, and personnel.

Business Success Trivia: In 1971, three academics, English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker, each invested $1350 of their own money into the first Starbucks located in downtown Seattle. The first store they opened was named Starbucks Coffee, Tea, and Spice.

6. Soft Sell: Don’t sell hard, ever. Listen, offer solutions and satisfy wants and the sell opportunity will present itself a lot more organically.

7. Stand out from the competition. Don’t copy them. Compete, but be different in your approach. You don’t want your campaigns and products to look identical (especially visually).

8. Remind them the Benefits: customers should be reminded why your business and its products and services are the best choice. Quality, price, warranty and another benefits can be noted, especially you! In business, what people first buy into is you, that business relationship. Make that one-on-one connection with your customers and your employees whenever you can.

9. Optimism is everything: A positive attitude will always set the right tone and help you grow and move forward while having the similar effect on employees and people you interact with.

10. Challenge your Comfort Zone: Be open to try new things. You don’t have to abandon your old ways but if newer ideas, technological advancements can help your business and sales grow, why not make the switch.  If you don’t try you will never find out.