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The Importance of Online Marketing for Today’s Business Owner
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Small Business Success: The 10 Rules to Follow
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Marketing Success Story: Royalty Truck Insurance
It’s time to share a marketing success story we achieved for one of our loyal and ongoing marketing clients. In today’s economy and competitive business climate, business owners are faced with so many unique and ongoing challenges, it is a daily struggle the pushing forward, just to make it through another year. Along the way, they […] -
Marketing Millennials: Where & How
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Starting a Small Business in a Small Town
Coming up with a great idea is only the first step of starting a small business and it is often the easiest step. After coming up with your million dollar idea, you need to execute and market it. Many people get scared off by the thought of failure before even trying. If you live in […] -
How Can My Business Get More Value Out of Twitter?
Here are a few tips on how your business can gain traction with customers and convert followers into sales. 1) Engage in a friendly manner -
The Rising Importance of Mobile Advertising: Three Ways to Make Your Business Mobile
With the release of Apple’s original iPhone, mobile technology has been steadily progressing. Today, most people have a phone with internet or a tablet computer to bring with them on the go. This has also changed the way that advertisers must reach their intended audience. Here are a few tips that you can implement to help your business succeed. -
5 Ways to Improve Social Media Campaigns
Once you have decided to start a social media campaign to expand your customer base, you will need to devise strategies to further the reach and effectiveness. Merely sending out Tweets and updating your Facebook status are not enough to attract new customers. Here are some simple tips to improve your efforts. -
New Technology: Social Media Trackers for Twitter & Facebook
When you are managing a small or medium business, one of the most difficult things to keep track of is whether the media efforts are paying off. Is that TV ad on Public Access convincing people to purchase your insurance? Is that newspaper add getting noticed by the few people who still read newspapers? Thankfully, the internet is composed of recorded data, making it extremely easy to track that data. There are tools, both free and for sale, which allow you to see how your social media campaigns are working, which ones are most effective, and what audiences they are reaching. Here are some of the tools we recommend. -
The Future of User Experience
The average consumer is changing; there is no denying this. People today are unable to simply sit back and enjoy a single form of stimulation. Instead, they need consistent, multiple means of entertainment. They watch TV, browse the internet, check Facebook, send text messages, and watch YouTube videos on their tablets, simultaneously.
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