Brand Building
3 Things You Can Do to Assist Internet Marketing Campaigns
Apr 27th
At Trimark, we work with our clients’ marketing by posting blogs, working with social media, and creating SEO content to help in search rankings. But these services only help a solid foundation.
No matter how good the marketing is, if the product sucks, it will not sell. Likewise, the business owner’s enthusiasm reflects the success of his/her company. You cannot be successful if you don’t care about the results and put in hard work.
So here are 3 easy tips for taking your internet marketing campaigns into your own hands and helping to improve your rate of success. (more…)
5 Ways to Improve Social Media Campaigns
Apr 10th
Once you have decided to start a social media campaign to expand your customer base, you will need to devise strategies to further the reach and effectiveness. Merely sending out Tweets and updating your Facebook status are not enough to attract new customers. Here are some simple tips to improve your efforts. (more…)
How Social Search is Changing SEO Strategies
Mar 29th
Social search has long been an important factor of marketing; even before the internet, word-of-mouth was great for spreading information to potential new customers. With Facebook and Twitter, friends can share reviews and suggestions for products and establishments. One trusted source is FAR more valuable to consumers that thousands of endorsements from strangers. (more…)
Trimark Marketing Group Does Las Vegas NC&B Trade Show
Mar 23rd
Trimark Internet Marketing Group was in Las Vegas last week promoting our business and services at the Nightclub & Bar Convention and Trade Show. (more…)
New Technology: Social Media Trackers for Twitter & Facebook
Feb 23rd
When you are managing a small or medium business, one of the most difficult things to keep track of is whether the media efforts are paying off. Is that TV ad on Public Access convincing people to purchase your insurance? Is that newspaper add getting noticed by the few people who still read newspapers?
Thankfully, the internet is composed of recorded data, making it extremely easy to track that data. There are tools, both free and for sale, which allow you to see how your social media campaigns are working, which ones are most effective, and what audiences they are reaching. Here are some of the tools we recommend. (more…)
The Future of User Experience
Feb 17th
The average consumer is changing; there is no denying this. People today are unable to simply sit back and enjoy a single form of stimulation. Instead, they need consistent, multiple means of entertainment. They watch TV, browse the internet, check Facebook, send text messages, and watch YouTube videos on their tablets, simultaneously. (more…)
Twitter Claiming Title of Best Internet Marketing Tool
Jan 4th
There are many ways for your business to get publicity on the internet and to reach the customers base who would be interested in your product. There are so many, in fact, that it can be difficult to determine which ones are golden and which one are garbage.
Facebook is the current standard for social media internet marketing, with numerous users, a well-developed platform, and a history of longevity. Recently, I have discussed how to utilize YouTube to get viewers back to your website and how Google Plus is taking strides in social networking. But one other social website is becoming the most unlikely of champions: Twitter. (more…)
Planning Your Companys Internet Marketing Future: 2010 Recap and 2011 Strategy
Dec 29th
As 2010 winds down to its last week, I can’t help but go back and look at my 2009 recap and 2010 outlook. Boy did it look bleak…the economy was in a rut, clients were cutting back on everything—including their marketing budgets.
Really, marketing should be the last thing you choose to downsize—after all, isn’t Marketing helping your business stay afloat and driving more sales? (But that is a subject to be covered on another day.)
Nonetheless, since many customers were scaling back, we went into 2010 making a conscious decision to concentrate on our current customers and introduce more innovation and marketing strategies to drive more customers to their websites and businesses.
Well the strategy worked.
On average, all of our customers grew their customer base by a margin of 25% to 45%, and one of our customers grew their online visitor and reservation numbers by 100%.
Imagine doubling your call rates in a matter of 12 months—well word travels fast and Trimark was able to pull out one of its best years yet.
Now looking back on 2010, I’m thinking about how our readers, customers, friends and family take advantage of our strategy and apply it to themselves. Simplifying the concept, here are couple More >
Social Media Marketing: A Step-Ladder for SEO Services
Oct 1st
One of the latest weapons in the arsenal of online marketers is social media marketing. Many Internet marketing companies will offer social media marketing services, but as a client and business owner, what does that really mean? Most business owners and people in general know social media as just that—an avenue for interacting with friends online—so what’s the benefit for the business?
While there are a few obvious answers (and many that are not so obvious), there is one particularly useful benefit of social media marketing for businesses that have just launched their website: It serves as an excellent step-ladder to your search engine optimization services and can win you instant customers while you’re waiting out their effectiveness.
To illustrate this, let’s first sum up the basic value of a social media presence to a growing or start-up business. Having social media accounts for your business on avenues like Facebook and Twitter basically allows a free method of developing a mailing list of interested customers and also lets you communicate with them.
Plus, your profile page serves as an appealing extra web presence for your business that requires little to no graphic design efforts. It also serves as a large online business card that More >
Marketing Concept: Don’t Rent Your Marketing, OWN IT! (Part 1)
Aug 20th
If you’ve ever bought property or studied the real estate market, you may have concluded that it oftentimes pays more dividends and makes more long-term sense to own property vs. renting it.
Taking that concept and applying it to your marketing and advertising budget can pay off greatly because the same concept holds true: Having ownership of your advertising dollar allows your business to grow over time and you to yield returns throughout your lifetime—even long after you’ve stopped paying for services.
Think of this example: Spending money on temporary ads in media like the yellow pages, billboards or newspapers could easily rack up a several thousand-dollar bill over just a few months of run-time. That money is gone as soon as you spend it and your returns vanish immediately after the ads expire—and who knows if the ads will even yield you any real returns at all?
Consider this kind of advertising “rent marketing.” Just like an apartment’s benefits would cease immediately after you stopped paying rent (because you’d probably get kicked out), so too do your marketing returns end as soon as you stop paying for run time, because your ads essentially get evicted from their media as well.
So what’s an More >
Diversifying Your Marketing Portfolio: An Introduction to Modern Marketing as Compared to the Stock Market
Jul 30th
It’s becoming pretty common knowledge that if you want to have success in the stock market, you have to have a diversified portfolio of stocks, bonds and mutual funds.
While your formula will vary a bit based on age and your overall investment goals, it’s usually a good idea to have some risky quick-gain stocks offset by long-term and steady growth options.
This same principle can be applied to the marketing portfolio of any sized business. For the past 10 years, Trimark has experienced the full gamut of marketing strategies, some borderline insanely risky while others have been chugging along steadily for the past 10 years constantly making small strides for the better.
As uncertainty of times come and go, marketing campaigns are tested. Those with a great diverse portfolio always seem to weather the storm. At Trimark Marketing Group, each client’s marketing goals are evaluated, and a diverse marketing plan is suggested for continual growth and sustainability. All the pieces of this customized package work different avenues of advertising and brand presence, and should combine to meet the goals of the business owner.
Here are a few examples of marketing strategies at each spectrum of risk taking and the reward associated with each:
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Trimark Exhibits at LA’s Largest Mixer in Downtown Los Angeles
Jul 28th
This past Thursday, July 22nd, Trimark’s office hit the road to put up a booth at L.A.’s Largest Mixer, held at the Shrine Auditorium Expo Center in downtown Los Angeles.
Dubbed as one of LA’s biggest networking events for business to business relationships, more than 225 exhibitors and over 2,500 people attended the mixer.
We at Trimark made a bunch of new contacts and friends, and even took a business card collection to randomly raffle off a free portfolio website to one lucky local company!
Hosted by the LA chamber of Commerce and sponsored by local media such as ESPN Radio 710, LA Opinion and others, the “trade show” attracted tons of Los Angeles businesses representing just about every angle of commerce you could imagine.
WE got a lot of compliments on our booth and promo materials and took tons of great pics, so we thought we’d post them online for you to check out!
This won’t be the only tradeshow Trimark will be exhibiting at this year, so we’ll be sure to keep you posted in our blog as other events come closer.
We’ll also be unveiling the all-new Trimark Marketing Group website in the coming weeks, so check back with us for updates soon!
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