Making Sure Your Marketing Team Represents Your Image
When hiring a marketing team, it is important that they stay true to your brand identity. You don’t want a false image of your product or service to infiltrate the market. But how do you ensure that this happens?
For one thing, make sure that your marketer is willing to listen to your ideas before planning his strategy. Marketing should be collaborative.
You will want a marketing team that understands the demo that you are trying to reach. For example, you wouldn’t hire a young upstart to market retirement homes, just like you wouldn’t want a middle-aged person selling your collection of silk screen t-shirts for teens, unless they have proven to have sufficient knowledge in the area. But also keep in mind that the older professional has valuable experience, while the young up-and-comer has spunk and can-do attitude.
You should also seek out someone (or multiple people) who can handle both the daily grind and long-term goals. You want plans laid out for immediate success and future growth.
When you sit down to interview potential marketers, you might have a basic grasp of what you are looking for, but not a full-fledged vision. Most likely, that image will become clear while hearing from the perfect hire. If the match is right, you will be able to tell. By combining your ideas, your business will have a clearly defined marketing strategy.