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Google Introduces New Measures For Online Advertising
In an effort to help advertisers better connect with their target audiences and move past click-throughs as the industry standard, Google announced their plan for a more precise metric. -
How Social Search is Changing SEO Strategies
Now that Google Social Search has incorporated the likes and dislikes of our friends and acquaintances, it is easier than ever to find personal review. By using the personal search feature, Google’s search engine will take into account websites that your Google + circles more commonly frequent. So how do SEO marketers use this to their advantage? -
5 Big Changes for SEO in 2012
Google’s Panda updates from February 2011 were the big news from the preceding year, when they penalized content farms and re-emphasized original content and blogging. Here are some of the changes that will most likely affect SEO in 2012. -
Google Will Start Penalizing Pages with too Many Advertisements on Top
Have you ever opened up what looked like a legit website, only to be bombarded by irrelevant advertisements on the top banner? Sometimes you scroll past them to see if the site is real, but often you just quickly click away in frustration. Well you’re in luck. -
Google’s “Search, Plus Your World” Personalizes Search Results
Last week, Google launched its latest update to web browsing, called “Search, plus Your World.” The purpose is to grant easier access to personal search results, because Google believes that these results should hold equal weight with their recommendations. The new search function combines worldwide and personal searches. -
Google News
I have written about Google in the past, but the number one search engine has been in the news again lately, for both good and bad publicity. 2012 appears to be a monster year for Google, as it continues to develop and market new products, challenging Facebook, Apple, and Internet Explorer along the way. Here are the recent transgressions and progressions that have affected the technology giant. -
Twitter Claiming Title of Best Internet Marketing Tool
Facebook is the current standard for social media internet marketing, with numerous users and a well-developed history. Recently we discussed how to utilize YouTube to get viewers back to your website and how Google Plus is taking strides in social networking. But one other social website is becoming the most unlikely of champions: Twitter. -
Basic SEO Marketing Explained
You might have a general understanding of what SEO marketing is, but do you know why it is important, or how it benefits a business? Basic SEO marketing attempts to learn the words and phrases that internet users are searching for, in order to use this information to get their products to the people who seek them. -
Google States Approval of SEO
Google's Matt Cutts has stated that his company approves of SEO and does not consider it to be spam. -
Google Plus Brand Pages Could Fix Problems of Facebook and Twitter
Google recently announced that they were implementing brand pages for corporate advertisers on their social media site, Google Plus. As Facebook is still developing tweaks to their system in order to raise user enjoyment, Google Plus will hopefully begin with a system that does not necessitate any additional changes in the future.
