Website Design
What the Google “Penguin” Update Means for SEO
May 9th
By now you should have heard about the most recent Google update to its search engine, titled “Penguin.” This change has devastated some websites that were taking advantage of the types of marketing and SEO that Google tries to eliminate through punishment.
So far, it appears that web developers, internet marketing companies, and SEO specialists are furious by the new algorithm. Some have been downgraded, despite their claims that they have followed Google guidelines to the letter.
What do you have to do to avoid having your site buried in the search engines? Here are some tips to keep you ahead of the curve. (more…)
Trimark Marketing Group Does Las Vegas NC&B Trade Show
Mar 23rd
Trimark Internet Marketing Group was in Las Vegas last week promoting our business and services at the Nightclub & Bar Convention and Trade Show. (more…)
What Constitutes Trademark Infringement?
Feb 9th
We have had a lot of clients recently ask us whether the websites we build for them violate trademark infringement laws because there is no explicit approval for use of trademarked logos. Will they get into sued for copyright infringement?
The short to this question: no.
I am going to detail when unauthorized use of a company’s property is legally allowed.
Google Will Start Penalizing Pages with too Many Advertisements on Top
Jan 30th
Have you ever opened up what looked like a legit website, only to be bombarded by irrelevant advertisements on the top banner? Sometimes you scroll past them to see if the site is real, but often you just quickly click away in frustration. Well you’re in luck.
In an effort to eliminate, or at least reduce, the amount of spammy advertising on the internet, Google is penalizing websites that put too many ads on the top of their websites in a new page layout algorithm. (more…)
Internet Marketing is Obsoleting Traditional Media Advertisers
Jan 23rd
Advertising via print and radio has been in steady decline for the past few years and very soon we will see internet marketing surpass television as well, possibly in the next year or two.
What does this mean for traditional media advertisers? Well, it means their job is becoming obsolete. (more…)
How YouTube Drives Traffic to Your Website
Dec 28th
Most people think that YouTube is just a place where you can find videos of people getting hurt, singing new renditions of popular songs, and performing other wacky and creative endeavors. But have you ever thought about using these videos to drive traffic to your website? (more…)
Basic SEO Marketing Explained
Dec 14th
You might have a general understanding of what SEO marketing is, but do you know why it is important, or how it benefits a business? Basic SEO marketing attempts to learn the words and phrases that internet users are searching for, in order to use this information to get their products to the people who seek them.
Some may say that this is manipulative, but wouldn’t you want the best websites that suite your need, rather than riff-raff? Even Google agrees that SEO marketing is good.
But what check are in place to prevent keyword stuffing, where website creators fluff their content up with repetitive, overuse of their keywords?
Luckily, search engines, like Google, Bing, and Yahoo!, have complicated algorithms that account for other factors beyond keyword usage. They actually observe keyword percentages, to ensure that the phrase is not being stuffed in places it doesn’t belong in order to gain ranking. In addition, they have a fair understanding of grammar and vocabulary, so they can judge what is well-written English and what is gibberish filled with keywords.
Another safeguard is bounce rate, which track how long a web searcher stays on a website. If a website receives too many short visits, or “bounces,” More >
Search Engine Optimization (SEO) & Winemaking
Sep 28th
Online Marketing and California Winemakers One of the pleasantries of living in coastal California includes having access to some of the finest wineries and vineyards in the world. The lush country and landscape has attracted some of the world’s best winemakers—the climate is perfect for growing different grape varietals and the beautiful landscape and greenery pairs perfectly with a relaxing day of wine-tasting.
A good friend of mine is a winemaker at a small vineyard in a town called Lompoc, just outside the city of Santa Barbara. He recently bottled a pinot noir that Wine Spectator awarded a 96 to—something only 12 other pinots have ever scored equal to or better.
As we were chatting about this delicious and magnanimous achievement, it occurred to me that online marketing—particularly web development and SEO—are a lot like making wine.
Notice I didn’t say a “fine wine;” this analogy can work both ways! There are plenty of SEO “tricks” out there—and to a certain extent, even natural circumstances—that can spoil your harvest and ultimately ruin your page ranking and the effectiveness of your online marketing efforts.
But if done properly, with continued attention, a little patience, and the right amount of aging, you could create a web presence that More >
Website Health Check for the Holidays
Dec 9th
The holidays are upon us and online retail sales in 2008 have surpassed 2007 numbers. Meaning, although times are tough and we are in an official recession, people are looking for those great deals ONLINE. What a better way to get people involved in your business then to have an online version of your store?
Trimark Advertising is offering a free “website wellness check-up” for all of our clients, offering advice and pointers for you in order for your business to make a bigger footprint on the web. In this article we will be covering some do-it yourself tips and tricks and once you have tried them and think you might need more help, give us a call.
How to Prep for a Check-Up
1. What am I using this website for? This is the first question you should be asking before you start your check-up. Is your website purely for information purpose, or is your site for selling product or service? If there is an opportunity for you to sell products over the net, it will expand your reach beyond your storefront, with far less overhead cost. If your website is for informational purpose, make sure that it portrays the information in a light that reflects your store front More >