Currently browsing: Technology
  • 29 Mar 2012

    How Social Search is Changing SEO Strategies

    Now that Google Social Search has incorporated the likes and dislikes of our friends and acquaintances, it is easier than ever to find personal review. By using the personal search feature, Google’s search engine will take into account websites that your Google + circles more commonly frequent. So how do SEO marketers use this to their advantage?
  • 23 Feb 2012

    New Technology: Social Media Trackers for Twitter & Facebook

    When you are managing a small or medium business, one of the most difficult things to keep track of is whether the media efforts are paying off. Is that TV ad on Public Access convincing people to purchase your insurance? Is that newspaper add getting noticed by the few people who still read newspapers? Thankfully, the internet is composed of recorded data, making it extremely easy to track that data. There are tools, both free and for sale, which allow you to see how your social media campaigns are working, which ones are most effective, and what audiences they are reaching. Here are some of the tools we recommend.
  • 17 Feb 2012

    The Future of User Experience

    The average consumer is changing; there is no denying this. People today are unable to simply sit back and enjoy a single form of stimulation. Instead, they need consistent, multiple means of entertainment. They watch TV, browse the internet, check Facebook, send text messages, and watch YouTube videos on their tablets, simultaneously.
  • 16 Jan 2012

    Google’s “Search, Plus Your World” Personalizes Search Results

    Last week, Google launched its latest update to web browsing, called “Search, plus Your World.” The purpose is to grant easier access to personal search results, because Google believes that these results should hold equal weight with their recommendations. The new search function combines worldwide and personal searches.
  • 10 Jan 2012

    Google News

    I have written about Google in the past, but the number one search engine has been in the news again lately, for both good and bad publicity. 2012 appears to be a monster year for Google, as it continues to develop and market new products, challenging Facebook, Apple, and Internet Explorer along the way. Here are the recent transgressions and progressions that have affected the technology giant.
  • 04 Jan 2012

    Twitter Claiming Title of Best Internet Marketing Tool

    Facebook is the current standard for social media internet marketing, with numerous users and a well-developed history. Recently we discussed how to utilize YouTube to get viewers back to your website and how Google Plus is taking strides in social networking. But one other social website is becoming the most unlikely of champions: Twitter.
  • 28 Dec 2011

    How YouTube Drives Traffic to Your Website

    Most people think that YouTube is just a place where you can find videos of people getting hurt, singing new renditions of popular songs, and performing other wacky and creative endeavors. But have you ever thought about using these videos to drive traffic to your website?
  • 14 Dec 2011

    Basic SEO Marketing Explained

    You might have a general understanding of what SEO marketing is, but do you know why it is important, or how it benefits a business? Basic SEO marketing attempts to learn the words and phrases that internet users are searching for, in order to use this information to get their products to the people who seek them.
  • 23 Nov 2011

    The Future of Internet Marketing: Social Commerce

    Imagine if there was a way to mix Amazon, Facebook, and Skype into one delicious recipe of social ecommerce. I could experience that thrill of browsing the mall with my buddies or girlfriend, but from the comfortable vibrating leather cushions of my lounge chair. Well, this fantasy could be reality soon enough, via Web Mall.