Search Engine Marketing
What the Google “Penguin” Update Means for SEO
May 9th
By now you should have heard about the most recent Google update to its search engine, titled “Penguin.” This change has devastated some websites that were taking advantage of the types of marketing and SEO that Google tries to eliminate through punishment.
So far, it appears that web developers, internet marketing companies, and SEO specialists are furious by the new algorithm. Some have been downgraded, despite their claims that they have followed Google guidelines to the letter.
What do you have to do to avoid having your site buried in the search engines? Here are some tips to keep you ahead of the curve. (more…)
5 Ways to Improve Social Media Campaigns
Apr 10th
Once you have decided to start a social media campaign to expand your customer base, you will need to devise strategies to further the reach and effectiveness. Merely sending out Tweets and updating your Facebook status are not enough to attract new customers. Here are some simple tips to improve your efforts. (more…)
How Social Search is Changing SEO Strategies
Mar 29th
Social search has long been an important factor of marketing; even before the internet, word-of-mouth was great for spreading information to potential new customers. With Facebook and Twitter, friends can share reviews and suggestions for products and establishments. One trusted source is FAR more valuable to consumers that thousands of endorsements from strangers. (more…)
Trimark Marketing Group Does Las Vegas NC&B Trade Show
Mar 23rd
Trimark Internet Marketing Group was in Las Vegas last week promoting our business and services at the Nightclub & Bar Convention and Trade Show. (more…)
5 Big Changes for SEO in 2012
Mar 6th
Google’s Panda updates from February 2011 were the big search engine optimization news from the preceding year, when they penalized content farms and re-emphasized original content and blogging. Here are some of the changes that will most likely affect SEO in 2012.
1) Mobility passes desktop. With the increasing number of people who do a majority of their browsing via smart phone and tablet, the days of desktop and even laptop computers are waning. Internet companies are increasingly catering to these users by learning how to reach them while they are on the go. (more…)
Internet Marketing is Obsoleting Traditional Media Advertisers
Jan 23rd
Advertising via print and radio has been in steady decline for the past few years and very soon we will see internet marketing surpass television as well, possibly in the next year or two.
What does this mean for traditional media advertisers? Well, it means their job is becoming obsolete. (more…)
Basic SEO Marketing Explained
Dec 14th
You might have a general understanding of what SEO marketing is, but do you know why it is important, or how it benefits a business? Basic SEO marketing attempts to learn the words and phrases that internet users are searching for, in order to use this information to get their products to the people who seek them.
Some may say that this is manipulative, but wouldn’t you want the best websites that suite your need, rather than riff-raff? Even Google agrees that SEO marketing is good.
But what check are in place to prevent keyword stuffing, where website creators fluff their content up with repetitive, overuse of their keywords?
Luckily, search engines, like Google, Bing, and Yahoo!, have complicated algorithms that account for other factors beyond keyword usage. They actually observe keyword percentages, to ensure that the phrase is not being stuffed in places it doesn’t belong in order to gain ranking. In addition, they have a fair understanding of grammar and vocabulary, so they can judge what is well-written English and what is gibberish filled with keywords.
Another safeguard is bounce rate, which track how long a web searcher stays on a website. If a website receives too many short visits, or “bounces,” More >
Google States Approval of SEO
Nov 2nd
SEO, or search engine optimization, is a rising facet of the marketing industry. As internet marketing increasingly overtakes television as the top means of reaching an audience to sell products, marketing companies are trying to learn how to stay ahead in the area of SEO.
What this leads to, in some situations, is the use of bad SEO, referred to as “black hat SEO“. Businesses stuff keywords into their websites in order to get higher rankings in the search engines like Google, Bing, and Yahoo.
Does this mean that SEO is bad? Is it wrong to use and manipulate it?
Matt Cutts, Google’s head of fighting internet spam, recently stated that he does not believe SEO to be spam. In a short clip, provided below, he points out the positive values of SEO.
“We don’t consider SEO to be spam,” Cutts said on behalf of his company. He then proceeds to list numerous reasons why SEO is advantageous.
Amongst the points he lists advocating SEO are:
- Designing and organizing the initial website
- Increasing usability and site speed
- Providing customers with superior results that better suit their needs
- Allowing for a greater return on investments
- Helping the search engines compile more useful data
Mr. Cutts then admitted that while there are websites and More >
Google Plus Brand Pages Could Fix Problems of Facebook and Twitter
Oct 24th
Google recently announced that they were implementing brand pages for corporate advertisers on their social media site, Google Plus. As Facebook is still developing tweaks to their system in order to raise user enjoyment, Google Plus will hopefully begin with a system that does not necessitate any additional changes in the future.
Amongst the issues that Facebook and Twitter deal with is the layout of their pages, which do not allow for much adjustment. Large companies, like Coca Cola or Disney, can only do so much to organize their pages within the strict guidelines of Facebook and Twitter’s programing code.
Facebook, for example, allows for a main picture on the upper left, content scrolling down the center, and that’s about it. No designing backgrounds, no customizations, and no overriding the website’s programing.
In addition, companies cannot choose which advertisements appear on the right side of their own pages. Hypothetically, a Pepsi ad could load onto the Coke’s Facebook page, creating a conflict of interests.
But hopes are high that Google will solve these issues before the launch of their brand pages.
Ad agencies are already starting to develop brand pages for Google Plus that work with its rigid formatting that is somewhat layered, but still More >
Local Search Optimization
Jun 8th
As we all know, more competition means more challenging and so does broader coverage. Therefore local search optimization is not as challenging as broader categories – but it still has its own challenges. Many of the same SEO rules still apply to local search engine optimization, but because of the improvements done on the search engines for the past 3 years with the interaction of social, it has become far simpler than we thought.
Basics of Local Search Optimization
Be Everywhere That Matters: From Google Places to local directories, local links and user citations are the primary influencers of high rankings for geo-specific terms. Local users go deep for information, so even small, low-volume destinations can result in quality links. They may not deliver that much traffic individually, but a few links from relevant blogs can get your business name and website address a long way on the search result pages including local community pages.
Ask for Reviews: If you’re a local business and are not collecting reviews, you should start considering to ask your customers to write reviews for your business since a lot of locals count on reviews and so do search engines especially for local search listings. After all, search engines More >
SEO Content Writing Tips after Google’s Panda Update
May 9th
SEO Content Writing Tips
Writing plays a large roll in Internet marketing and SEO campaigns. Despite the recent algorithm changes from the Google Panda Update, content is still the No. 1 determining factor in getting your site to rank.
The principles of good writing are as much of a skill as an art form, and when you or your Internet marketing company view content creation from both perspectives, you stand to achieve maximum gain from your efforts.
Despite the changes that occurred from the Panda Update, the following tips are still great to hold onto whenever you find yourself generating content as a part of your web design or online marketing campaigns.
Content Does Matter Content matters to your users and it always will. Just because you can fool a search engine robot doesn’t mean you can fool a customer. Whatever it is you’re writing, be sure it has some inherent value. Writing for the customer first and using technical SEO principles second will always help you optimize your content.
Keep Keywords in your Headlines While a headline should always be compelling, it needs to be discovered in order to be able to compel. Titles are the first thing that grab your readers’ attention – and the first thing More >
Google Panda Update Says Goodbye to Low-Quality Links
May 2nd
Google has made major changes to its algorithm to target spammy sites, followed by the larger Panda update that targeted “low quality” sites. This all started when Google penalized JCPenney, Forbes, and Overstock.com for “shady” linking practices.
What’s it all mean for link builders? It means we say goodbye to low quality link building.
If your competitors are still highly ranked on Google and you find that they have low quality link built around their search marketing campaign, then there are two things you must consider about finding low quality, high volume links in your analysis:
- Maybe it isn’t the links that got your competitors where they are today. Maybe they are a big enough brand with a good enough reputation to be where they are for that particular keyword.
- If the above doesn’t apply, then maybe it’s just a matter of time before Google cracks down even further, giving no weight to those spammy backlinks.
Lets face it, non of us here at Trimark Marketing Group want to be the Internet Marketing company behind the next Overstock or JCPenney link building gone wrong story!
How to Determine a Valuable Backlink Opportunity How can you determine whether a site you’re trying to gain a link from is More >
