Search Engine Marketing
Diversifying Your Marketing Portfolio: An Introduction to Modern Marketing as Compared to the Stock Market
Jul 30th
It’s becoming pretty common knowledge that if you want to have success in the stock market, you have to have a diversified portfolio of stocks, bonds and mutual funds.
While your formula will vary a bit based on age and your overall investment goals, it’s usually a good idea to have some risky quick-gain stocks offset by long-term and steady growth options.
This same principle can be applied to the marketing portfolio of any sized business. For the past 10 years, Trimark has experienced the full gamut of marketing strategies, some borderline insanely risky while others have been chugging along steadily for the past 10 years constantly making small strides for the better.
As uncertainty of times come and go, marketing campaigns are tested. Those with a great diverse portfolio always seem to weather the storm. At Trimark Marketing Group, each client’s marketing goals are evaluated, and a diverse marketing plan is suggested for continual growth and sustainability. All the pieces of this customized package work different avenues of advertising and brand presence, and should combine to meet the goals of the business owner.
Here are a few examples of marketing strategies at each spectrum of risk taking and the reward associated with each:
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Social interaction in the yellow page industry.
Nov 5th
The internet has brought a new dynamic to social interaction as well as business development, marketing, and advertising. Sites are appearing that are solely for the use of social networking and others solely to sale a product or entertain a user. As the internet grows, we’re seeing more and more collaborations of these different aspects providing more relevant and efficient websites for users.
CityWaboo does something that is very unique in the market, it combines yellow page listings with a very sophisticated social networking platform. This means it’s easier for users to connect and exchange information pertaining to businesses in the local area, which also means multiple useful services are being provided to the user. Users simply create a free profile, and then they may begin to write reviews and give recommendations on their favorite and worst experiences with a particular business. They create their inner circle of friends and go to them for suggestions of where to go for certain services. This is unique because it provides a trusted network of friends, as opposed to asking a complete stranger that may or may not be a reliable resource. With the upcoming 2.0 version, the social networking is greatly expanding providing a More >
6 ways to promote your business for under $100 per month
Oct 17th
Lately I have been speaking with many of our customers, and the general consensus is that times are tough. Coming from a small business entrepreneurial background I can feel their pain. They are seeing money going out in every direction and customers just are not buying as they were a year ago.
So what is a business owner to do? They have to start cutting the fat, and usually the first thing that they look to cut is the advertising budget, not realizing that the customers that are trickling in might just be due to the advertising and that those customers may even disappear if the advertising budget is cut.
What I propose to our clients is to ride out the tough times and instead of canceling or cutting their advertising budget in full, try instead to streamline and optimize their campaign and look for free or low budget campaigns. Here are few suggestions on what and how to get started. Most of these are online, but do not require extensive computer or internet knowledge.
- Free local listings on major search engines and directories. This has been talked about extensively in many blogs and forums. Here are some popular sites you might More >