• Google Moving Toward Secure Searches

    Google has adopted encrypted searches for all of search activity, besides click-on ads. Back in October 2011, Google offered secure searches, which prevents publishers from receiving information about searches made that resulted in a link visit, to users who were logged in. Now, instead of giving the search term, Google Analytics will say “not provided.”

    This […]

  • Google Announces Toolbar App Launcher

    Google confirmed the release of an app launcher for their products, including Google mobile devices and Chrome browser. Google has been testing the launcher since February.

    Check out Search Engine Land’s coverage of the news for more details.

    Also in the announcement was the picture of the updated Google logo, which is flatter and slightly different in […]

  • 7 Simple Ways to Market Your Small Business

    In an effort to boost your company’s exposure and attract new clients, Trimark is offering these 7 simple ways to improve marketing that a small business owner can initiate by him or herself. You don’t have to plan a humongous TV commercial campaign in order to reach new audiences; it is usually much easier and […]

  • Social Media 101: 6 Common Questions About Marketing with Social Networks

    Trimark still faces some skepticism from our clients about the advantages of social media for advertising their services and products. In this blog, we hope to dispel those doubts by answering some frequently asked questions. 1) What is the biggest benefit of social media? Along with allowing additional exposure to potential clients, social networking allows […]

  • How Small Business Owners Can Assist with Marketing

    Too often, we have a client tell us about a big event they hosted or sponsored a week or month after it occurred. These are missed opportunities to maximize publicity through blogging, social media, and press releases.