Posts tagged seo
What the Google “Penguin” Update Means for SEO
May 9th
By now you should have heard about the most recent Google update to its search engine, titled “Penguin.” This change has devastated some websites that were taking advantage of the types of marketing and SEO that Google tries to eliminate through punishment.
So far, it appears that web developers, internet marketing companies, and SEO specialists are furious by the new algorithm. Some have been downgraded, despite their claims that they have followed Google guidelines to the letter.
What do you have to do to avoid having your site buried in the search engines? Here are some tips to keep you ahead of the curve. (more…)
How Social Search is Changing SEO Strategies
Mar 29th
Social search has long been an important factor of marketing; even before the internet, word-of-mouth was great for spreading information to potential new customers. With Facebook and Twitter, friends can share reviews and suggestions for products and establishments. One trusted source is FAR more valuable to consumers that thousands of endorsements from strangers. (more…)
Trimark Marketing Group Does Las Vegas NC&B Trade Show
Mar 23rd
Trimark Internet Marketing Group was in Las Vegas last week promoting our business and services at the Nightclub & Bar Convention and Trade Show. (more…)
5 Big Changes for SEO in 2012
Mar 6th
Google’s Panda updates from February 2011 were the big search engine optimization news from the preceding year, when they penalized content farms and re-emphasized original content and blogging. Here are some of the changes that will most likely affect SEO in 2012.
1) Mobility passes desktop. With the increasing number of people who do a majority of their browsing via smart phone and tablet, the days of desktop and even laptop computers are waning. Internet companies are increasingly catering to these users by learning how to reach them while they are on the go. (more…)
Google States Approval of SEO
Nov 2nd
SEO, or search engine optimization, is a rising facet of the marketing industry. As internet marketing increasingly overtakes television as the top means of reaching an audience to sell products, marketing companies are trying to learn how to stay ahead in the area of SEO.
What this leads to, in some situations, is the use of bad SEO, referred to as “black hat SEO“. Businesses stuff keywords into their websites in order to get higher rankings in the search engines like Google, Bing, and Yahoo.
Does this mean that SEO is bad? Is it wrong to use and manipulate it?
Matt Cutts, Google’s head of fighting internet spam, recently stated that he does not believe SEO to be spam. In a short clip, provided below, he points out the positive values of SEO.
“We don’t consider SEO to be spam,” Cutts said on behalf of his company. He then proceeds to list numerous reasons why SEO is advantageous.
Amongst the points he lists advocating SEO are:
- Designing and organizing the initial website
- Increasing usability and site speed
- Providing customers with superior results that better suit their needs
- Allowing for a greater return on investments
- Helping the search engines compile more useful data
Mr. Cutts then admitted that while there are websites and More >
Google Plus Brand Pages Could Fix Problems of Facebook and Twitter
Oct 24th
Google recently announced that they were implementing brand pages for corporate advertisers on their social media site, Google Plus. As Facebook is still developing tweaks to their system in order to raise user enjoyment, Google Plus will hopefully begin with a system that does not necessitate any additional changes in the future.
Amongst the issues that Facebook and Twitter deal with is the layout of their pages, which do not allow for much adjustment. Large companies, like Coca Cola or Disney, can only do so much to organize their pages within the strict guidelines of Facebook and Twitter’s programing code.
Facebook, for example, allows for a main picture on the upper left, content scrolling down the center, and that’s about it. No designing backgrounds, no customizations, and no overriding the website’s programing.
In addition, companies cannot choose which advertisements appear on the right side of their own pages. Hypothetically, a Pepsi ad could load onto the Coke’s Facebook page, creating a conflict of interests.
But hopes are high that Google will solve these issues before the launch of their brand pages.
Ad agencies are already starting to develop brand pages for Google Plus that work with its rigid formatting that is somewhat layered, but still More >
What is Black Hat SEO?
Sep 2nd
What is Black Hat SEO
Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:
- breaks search engine rules and regulations
- creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
- unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.
- Keyword stuffing: Packing long lists of keywords and nothing else onto your More >
Local Search Optimization
Jun 8th
As we all know, more competition means more challenging and so does broader coverage. Therefore local search optimization is not as challenging as broader categories – but it still has its own challenges. Many of the same SEO rules still apply to local search engine optimization, but because of the improvements done on the search engines for the past 3 years with the interaction of social, it has become far simpler than we thought.
Basics of Local Search Optimization
Be Everywhere That Matters: From Google Places to local directories, local links and user citations are the primary influencers of high rankings for geo-specific terms. Local users go deep for information, so even small, low-volume destinations can result in quality links. They may not deliver that much traffic individually, but a few links from relevant blogs can get your business name and website address a long way on the search result pages including local community pages.
Ask for Reviews: If you’re a local business and are not collecting reviews, you should start considering to ask your customers to write reviews for your business since a lot of locals count on reviews and so do search engines especially for local search listings. After all, search engines More >
Internet Marketing Company Tips: Spring Cleaning your Marketing Strategy
May 2nd
Spring is here, and while we’re doing some actual office Spring cleaning inside our Internet marketing company and web design firm, we started thinking of the concept as a great marketing analogy.
As we all would agree, Spring is a great time to start fresh with a clean slate. Google recently did some Spring cleaning of their own in the form of changes to their search algorithm with the Panda Update, (or Farm Update as it’s been nicknamed) so there’s no better time then now to revisit your page ranking, evaluate your business for the remainder of 2011 and do some metaphorical Spring cleaning as well.
That said, here are a few friendly tips for Spring cleaning your business and marketing efforts:
Dust Off Your Physical Office or Storefront
We usually keep things pretty neat around our Internet marketing company offices, but when you deal with proposals, print materials, sales pamphlets and business cards daily, it’s easy for things to get cluttered quick.
Get rid of that clutter around your desk, change up the furniture setup in your office and revisit your New Years resolutions. A new setup always brings new life to your office, rearranging displays in your storefront always shifts sales a bit and More >
Web Terms and Definitions
Apr 9th
Web Terms and Definitions
We have been asked many times during meetings with clients to explain more in details about the web terms we use in the industry. So i have decided to post common web terms with definitions in to our blog so we can have you all check it out anytime you may have questions or if you are not sure of the terminology what it means.
And if we have missed anything, please feel free to ask us in the comments portion and we will be more then happy to add in to the article for future readers.
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Web Terms—————————————————————————————————————————————————–
Analytics: Software that monitors every website visitorʼs actions and saves that information to be organized and utilized for decision making.
Black Hat SEO: Describes unacceptable and unethical methods of improving website rankings on search engines. Any misrepresentation of your website to search engines is usually considered to be “black hat”.
Bot: An automated program that reads the text and hidden coding on websites. The information is then stored in a database oture reference. The rankings of websites on search engines are determined by relevance, which is based on the information gathered by the bot. Also known as a spider, crawler or robot.
Bounce Rate: The percentage More >
Social Media Marketing: A Step-Ladder for SEO Services
Oct 1st
One of the latest weapons in the arsenal of online marketers is social media marketing. Many Internet marketing companies will offer social media marketing services, but as a client and business owner, what does that really mean? Most business owners and people in general know social media as just that—an avenue for interacting with friends online—so what’s the benefit for the business?
While there are a few obvious answers (and many that are not so obvious), there is one particularly useful benefit of social media marketing for businesses that have just launched their website: It serves as an excellent step-ladder to your search engine optimization services and can win you instant customers while you’re waiting out their effectiveness.
To illustrate this, let’s first sum up the basic value of a social media presence to a growing or start-up business. Having social media accounts for your business on avenues like Facebook and Twitter basically allows a free method of developing a mailing list of interested customers and also lets you communicate with them.
Plus, your profile page serves as an appealing extra web presence for your business that requires little to no graphic design efforts. It also serves as a large online business card that More >
Search Engine Optimization (SEO) & Winemaking
Sep 28th
Online Marketing and California Winemakers One of the pleasantries of living in coastal California includes having access to some of the finest wineries and vineyards in the world. The lush country and landscape has attracted some of the world’s best winemakers—the climate is perfect for growing different grape varietals and the beautiful landscape and greenery pairs perfectly with a relaxing day of wine-tasting.
A good friend of mine is a winemaker at a small vineyard in a town called Lompoc, just outside the city of Santa Barbara. He recently bottled a pinot noir that Wine Spectator awarded a 96 to—something only 12 other pinots have ever scored equal to or better.
As we were chatting about this delicious and magnanimous achievement, it occurred to me that online marketing—particularly web development and SEO—are a lot like making wine.
Notice I didn’t say a “fine wine;” this analogy can work both ways! There are plenty of SEO “tricks” out there—and to a certain extent, even natural circumstances—that can spoil your harvest and ultimately ruin your page ranking and the effectiveness of your online marketing efforts.
But if done properly, with continued attention, a little patience, and the right amount of aging, you could create a web presence that More >