General
What Constitutes Trademark Infringement?
Feb 9th
We have had a lot of clients recently ask us whether the websites we build for them violate trademark infringement laws because there is no explicit approval for use of trademarked logos. Will they get into sued for copyright infringement?
The short to this question: no.
I am going to detail when unauthorized use of a company’s property is legally allowed.
Google News
Jan 10th
Google penalizes Chrome & Google+ rapidly rises in popularity
I have written about Google in the past, but the number one search engine has been in the news again lately, for both good and bad publicity. 2012 appears to be a monster year for Google, as it continues to develop and market new products, challenging Facebook, Apple, and Internet Explorer along the way. Here are the recent transgressions and progressions that have affected the technology giant. (more…)
Internet Marketing Company Tips: Spring Cleaning your Marketing Strategy
May 2nd
Spring is here, and while we’re doing some actual office Spring cleaning inside our Internet marketing company and web design firm, we started thinking of the concept as a great marketing analogy.
As we all would agree, Spring is a great time to start fresh with a clean slate. Google recently did some Spring cleaning of their own in the form of changes to their search algorithm with the Panda Update, (or Farm Update as it’s been nicknamed) so there’s no better time then now to revisit your page ranking, evaluate your business for the remainder of 2011 and do some metaphorical Spring cleaning as well.
That said, here are a few friendly tips for Spring cleaning your business and marketing efforts:
Dust Off Your Physical Office or Storefront
We usually keep things pretty neat around our Internet marketing company offices, but when you deal with proposals, print materials, sales pamphlets and business cards daily, it’s easy for things to get cluttered quick.
Get rid of that clutter around your desk, change up the furniture setup in your office and revisit your New Years resolutions. A new setup always brings new life to your office, rearranging displays in your storefront always shifts sales a bit and More >
Web Terms and Definitions
Apr 9th
Web Terms and Definitions
We have been asked many times during meetings with clients to explain more in details about the web terms we use in the industry. So i have decided to post common web terms with definitions in to our blog so we can have you all check it out anytime you may have questions or if you are not sure of the terminology what it means.
And if we have missed anything, please feel free to ask us in the comments portion and we will be more then happy to add in to the article for future readers.
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Web Terms—————————————————————————————————————————————————–
Analytics: Software that monitors every website visitorʼs actions and saves that information to be organized and utilized for decision making.
Black Hat SEO: Describes unacceptable and unethical methods of improving website rankings on search engines. Any misrepresentation of your website to search engines is usually considered to be “black hat”.
Bot: An automated program that reads the text and hidden coding on websites. The information is then stored in a database oture reference. The rankings of websites on search engines are determined by relevance, which is based on the information gathered by the bot. Also known as a spider, crawler or robot.
Bounce Rate: The percentage More >
Jump in to 2011: We’ve Got Your Back LIke Verizon’s Got the iPhone
Jan 12th
Many of us have been waiting… we’ve all heard the rumors…
Yesterday Verizon made headlines with the news of officially securing the iPhone! With campaigns touting better reception and fewer dropped calls sure to come, this gives all iPhone users the choice of what service provider is best for them.
When it comes to your creative and marketing needs, Trimark Marketing Group wants to be your choice provider. Our team’s speed and efficiency, along with the best talent available, can help you with everything that a successful business needs to survive in this day and age. Give us a call, tell us your needs, and we’ll get to work!
To get a taste of our work, visit our marketing portfolio at http://trimarkfirm.com/
Also, call or email anytime if you’d like to set up an appointment.
Trimark Marketing Group 1-800-420-4254 info@trimarkfirm.com
Diversifying Your Marketing Portfolio: An Introduction to Modern Marketing as Compared to the Stock Market
Jul 30th
It’s becoming pretty common knowledge that if you want to have success in the stock market, you have to have a diversified portfolio of stocks, bonds and mutual funds.
While your formula will vary a bit based on age and your overall investment goals, it’s usually a good idea to have some risky quick-gain stocks offset by long-term and steady growth options.
This same principle can be applied to the marketing portfolio of any sized business. For the past 10 years, Trimark has experienced the full gamut of marketing strategies, some borderline insanely risky while others have been chugging along steadily for the past 10 years constantly making small strides for the better.
As uncertainty of times come and go, marketing campaigns are tested. Those with a great diverse portfolio always seem to weather the storm. At Trimark Marketing Group, each client’s marketing goals are evaluated, and a diverse marketing plan is suggested for continual growth and sustainability. All the pieces of this customized package work different avenues of advertising and brand presence, and should combine to meet the goals of the business owner.
Here are a few examples of marketing strategies at each spectrum of risk taking and the reward associated with each:
Email More >
Trimark Exhibits at LA’s Largest Mixer in Downtown Los Angeles
Jul 28th
This past Thursday, July 22nd, Trimark’s office hit the road to put up a booth at L.A.’s Largest Mixer, held at the Shrine Auditorium Expo Center in downtown Los Angeles.
Dubbed as one of LA’s biggest networking events for business to business relationships, more than 225 exhibitors and over 2,500 people attended the mixer.
We at Trimark made a bunch of new contacts and friends, and even took a business card collection to randomly raffle off a free portfolio website to one lucky local company!
Hosted by the LA chamber of Commerce and sponsored by local media such as ESPN Radio 710, LA Opinion and others, the “trade show” attracted tons of Los Angeles businesses representing just about every angle of commerce you could imagine.
WE got a lot of compliments on our booth and promo materials and took tons of great pics, so we thought we’d post them online for you to check out!
This won’t be the only tradeshow Trimark will be exhibiting at this year, so we’ll be sure to keep you posted in our blog as other events come closer.
We’ll also be unveiling the all-new Trimark Marketing Group website in the coming weeks, so check back with us for updates soon!
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4.8 million hours were wasted on Pac-Man while it was on Google home page
May 26th
It might not sound like a lot on first glance, but the 36 extra seconds that the average Google.com visitor spent there last Friday playing Pac-Man adds up to a massive 4.8 million of wasted hours.
According to a study by RescueTime, Pac-Man on Google–the playable version of the iconic game that the search giant replaced its home page logo with on Friday–cost the economy a total of 4,819,352 man-hours and a whopping $120,483,800 in lost productivity. As RescueTime put it, you could hire every single Google employee, including co-founders Larry Page, Sergey Brin, and CEO Eric Schmidt, and get them for six weeks for that much money.
Still, it’s hard to get too worked up over 36 extra seconds of time someone might have spent on Google. After all, how much time does the average person spend not doing work when other time-sucks come along, like presidential elections, sports championships, “Lost” finales, the death of celebrities like Michael Jackson, and so on. Clearly, that number is an average, and so it masks that fact that some people probably lost most of their day Friday to Google’s remake of the 30-year-old game.
What’s more interesting to me is how much time people lost More >
Trimark Advertising Exhibited @ Taglyan Complex Open House
Dec 8th
On November 19th 2009, Trimark Advertising had the honor of exhibiting at Taglyan Complex Open House. We joined dozens of local businesses to showcase our services and projects. Needless to say everyone was impressed with the newly constructed multi-million dollar Taglyan Complex and equally notable TaglyanComplex.com (built by Trimark Advertising).
One of the highlights of the evening was the food catered by Divine Catering, exclusive caterer for Taglyan Complex.
We met some great potential customers and exposed many others to some great complementary advice on their business marketing and advertising needs.
Keep an eye out for us at future events in the Los Angeles area.
What is the difference?
Dec 8th
We have customers keep asking us the same questions. “What is the difference between Registered Trademark, Service Mark and Copyright?”
So we have decided to post this article for those who are willing to learn more about it.
Trademark symbols protect your various product names, titles, logo design, brochure designs, custom web design and other graphic design elements that are used to identify your company as the source of a product. In this way, trademarks help your company to maintain a distinct identity in the marketplace.
Once you put a trademark on a product in the marketplace, it provides legal protection. However, they do not prevent other companies from producing the same products with a clearly different mark – you cannot trademark an idea but you can trademark the expression of an idea.
Although trademarks protect, they must also be protected by registering with the US Patent and Trademark Office. A Registered Trademark costs anywhere from $325 and up, and often takes a year and even up to several years to process, since there is more research involved in issuing it. Once registered, you can change the ™ to ®.
Companies must constantly monitor their trademarks so that they don’t slip into generic use; if they do, More >