Posts tagged advertising
Google Will Start Penalizing Pages with too Many Advertisements on Top
Jan 30th
Have you ever opened up what looked like a legit website, only to be bombarded by irrelevant advertisements on the top banner? Sometimes you scroll past them to see if the site is real, but often you just quickly click away in frustration. Well you’re in luck.
In an effort to eliminate, or at least reduce, the amount of spammy advertising on the internet, Google is penalizing websites that put too many ads on the top of their websites in a new page layout algorithm. (more…)
Internet Marketing is Obsoleting Traditional Media Advertisers
Jan 23rd
Advertising via print and radio has been in steady decline for the past few years and very soon we will see internet marketing surpass television as well, possibly in the next year or two.
What does this mean for traditional media advertisers? Well, it means their job is becoming obsolete. (more…)
Marketing Concept: Don’t Rent Your Marketing, OWN IT! Search Engine Results (Part 2)
Aug 31st
We’ve already introduced the concept of “rent marketing” vs. “own marketing,” relating online marketing services and traditional advertising methods to the real estate market and the benefits each can have.
This concept can be extrapolated upon in relation to search engine optimization.
If you’ve noticed the results you see after searching for something on Google, there are three parts to each search results page that yield different information: sponsored links, Google Maps listings, and organic results.
Sponsored links and listings are marked as such—displayed with a yellow background on the first three results and also in white along the side bar. The next portion is the Maps portion of Google, you know, the map that pops up on top and showcases local businesses in a Google maps window, kind of like a directory listing. The third are organic listings that yield ten results per page.—in other words, the regular search results that appear based on what keywords you’ve searched.
Of those three divisions of results, one is falls into “rent marketing,” while the other two definitely classify as “own marketing.”
The advertised sponsored listings are exactly that—essentially businesses are paying to be listed on the top of the page based on certain keywords. You can put More >
How Local Businesses Should Capitalize on the Influx of Traffic from the National Political Conventions!
Oct 17th
The Democratic National Convention came and went, and now its time for the Republicans to have their chance. So who where the losers and the winners? No I don’t mean in politics, this is a CityWaboo Blog. The local businesses in Denver and Saint Paul should have capitalized on the tens of thousands of visitors that were hungry, sleepy, and wanted to party. Well maybe not party.
Most of the delegates that are at the convention are from out of town, so to find a place to eat, sleep and even find a local cleaners will undoubtedly result in a search for restaurants, hotels and cleaners in Denver or Saint Paul.
Here is where local businesses need to capitalize on the large amount of traffic that major search engines like Google and Yahoo, and local city guides such as CitySearch.com and CityWaboo.com receive. Just thinking ahead for couple of months can result in great short term business; which can translate into a positive long term reputation.
There are influencers in any arena, as I was flipping through the channels, I caught a glimpse of one of the local political reporters doing a story on what and where the delegates are eating and they were More >
6 ways to promote your business for under $100 per month
Oct 17th
Lately I have been speaking with many of our customers, and the general consensus is that times are tough. Coming from a small business entrepreneurial background I can feel their pain. They are seeing money going out in every direction and customers just are not buying as they were a year ago.
So what is a business owner to do? They have to start cutting the fat, and usually the first thing that they look to cut is the advertising budget, not realizing that the customers that are trickling in might just be due to the advertising and that those customers may even disappear if the advertising budget is cut.
What I propose to our clients is to ride out the tough times and instead of canceling or cutting their advertising budget in full, try instead to streamline and optimize their campaign and look for free or low budget campaigns. Here are few suggestions on what and how to get started. Most of these are online, but do not require extensive computer or internet knowledge.
- Free local listings on major search engines and directories. This has been talked about extensively in many blogs and forums. Here are some popular sites you might More >