Graphic Designing
5 vital logo design tips
Jan 6th
Following are 5 tips of creating professional logo.
1. Learn what a logo is and what it representsBefore you design one, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark – it reflects a business’s commercial brand through the use of shape, fonts, color, and / or images.
A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create an identity that will do its job.
One must first know what a logo is before continuing. Here is an article for you to read about what is a logo.
2. Know the rules and principles of logo design
Now that you know what a logo is supposed to do, and what it should represent, you now must learn what makes a great logo aka; the basic rules and principles.
- A logo must be describable
- A logo must be memorable
- A logo must be effective without color
- A logo must be scalable i.e. effective when just an inch in size
Successful Logos
Now you know what the rules are, you can distinguish the difference between a More >
Find your company image and keep it consistent
Dec 8th
Every company has a brand. But it’s important to remember to keep your brand consistent as long as your customers still view your brand in a positive light.
Notice the image to the left. While both of these brands create positive feelings about their brand in the minds of their loyal customers, only one brand has remained consistent – Coca-Cola.
The problem with changing you brand image is, not only sinking tons of money into the rebranding (to replace your company trucks, reformat your website, replace all of your stationary and business cards and even your email signatures), but that it alters the perception of the brand in the minds of your customers.
By keeping your brand and your branding message consistent through your marketing and advertising, you can strengthen your brand identity within your industry and in the minds of your customers.
In 2001, the US market share for the soft drink industry was: Coca-Cola – 43.7% Pepsi Co. – 31.4% Cadbury/Schweppes – 15.8%
Trimark Advertising specializes in Brand Positioning and Brand Building Services to help foreign and domestic companies build a foundation for their marketing strategy and marketing mix.
If your company is just starting out, Trimark Advertising offers Logo Design Services to help your More >