• 30 Nov 2012

    Why is Google So Important to SEO?

    This blog spends a lot of time and space discussing updates to Google’s search engine algorithm. Some readers have responded that they think we spend too much effort analyzing Google, and could better spend our efforts in other areas of internet marketing. So why do we spend so much time focusing on Google? Simply put, Google is the undisputed king of the internet. Some estimates have them in control of 80% of all searches. That means 4 times as many users rely on Google than all other search engines combined.
  • 23 Oct 2012

    What is Google’s Disavow Tool & Do You Need It?

    Google’s Matt Cutts recently announced that the search engine was releasing a new “disavow tool” for website owners and SEO marketers. What exactly does this tool do? If you read this blog regularly, you know that bad links harm your website’s search engine ranking. You don’t want irrelevant content or spammy websites linking to your […]