Posts tagged website development
Trimark Marketing Group Does Las Vegas NC&B Trade Show
Mar 23rd
Trimark Internet Marketing Group was in Las Vegas last week promoting our business and services at the Nightclub & Bar Convention and Trade Show. (more…)
Marketing Concept: Don’t Rent Your Marketing, OWN IT! Search Engine Results (Part 2)
Aug 31st
We’ve already introduced the concept of “rent marketing” vs. “own marketing,” relating online marketing services and traditional advertising methods to the real estate market and the benefits each can have.
This concept can be extrapolated upon in relation to search engine optimization.
If you’ve noticed the results you see after searching for something on Google, there are three parts to each search results page that yield different information: sponsored links, Google Maps listings, and organic results.
Sponsored links and listings are marked as such—displayed with a yellow background on the first three results and also in white along the side bar. The next portion is the Maps portion of Google, you know, the map that pops up on top and showcases local businesses in a Google maps window, kind of like a directory listing. The third are organic listings that yield ten results per page.—in other words, the regular search results that appear based on what keywords you’ve searched.
Of those three divisions of results, one is falls into “rent marketing,” while the other two definitely classify as “own marketing.”
The advertised sponsored listings are exactly that—essentially businesses are paying to be listed on the top of the page based on certain keywords. You can put More >
Marketing Concept: Don’t Rent Your Marketing, OWN IT! (Part 1)
Aug 20th
If you’ve ever bought property or studied the real estate market, you may have concluded that it oftentimes pays more dividends and makes more long-term sense to own property vs. renting it.
Taking that concept and applying it to your marketing and advertising budget can pay off greatly because the same concept holds true: Having ownership of your advertising dollar allows your business to grow over time and you to yield returns throughout your lifetime—even long after you’ve stopped paying for services.
Think of this example: Spending money on temporary ads in media like the yellow pages, billboards or newspapers could easily rack up a several thousand-dollar bill over just a few months of run-time. That money is gone as soon as you spend it and your returns vanish immediately after the ads expire—and who knows if the ads will even yield you any real returns at all?
Consider this kind of advertising “rent marketing.” Just like an apartment’s benefits would cease immediately after you stopped paying rent (because you’d probably get kicked out), so too do your marketing returns end as soon as you stop paying for run time, because your ads essentially get evicted from their media as well.
So what’s an More >
Website Health Check for the Holidays
Dec 9th
The holidays are upon us and online retail sales in 2008 have surpassed 2007 numbers. Meaning, although times are tough and we are in an official recession, people are looking for those great deals ONLINE. What a better way to get people involved in your business then to have an online version of your store?
Trimark Advertising is offering a free “website wellness check-up” for all of our clients, offering advice and pointers for you in order for your business to make a bigger footprint on the web. In this article we will be covering some do-it yourself tips and tricks and once you have tried them and think you might need more help, give us a call.
How to Prep for a Check-Up
1. What am I using this website for? This is the first question you should be asking before you start your check-up. Is your website purely for information purpose, or is your site for selling product or service? If there is an opportunity for you to sell products over the net, it will expand your reach beyond your storefront, with far less overhead cost. If your website is for informational purpose, make sure that it portrays the information in a light that reflects your store front More >