Posts tagged web design firm
Mac OS X Lion: Review from Final Cut Pro 7 Editor and ProApps User
Jul 21st
Mac OS X Lion, Apple’s newly-released operating system upgrade seems to be a first-step effort to bridge the gap between their traditional desktop operating system and the newly-popular iPhone and iPad IOS. While IOS is undoubtedly more user-friendly, much of Apple’s professional user base has given the company’s integration efforts some backlash—most recently with Apple’s drastic makeover to what’s arguably their most relied-upon ProApp, Final Cut Pro. So does Apple’s OS X Lion stand as a true upgrade to Apple ProApps users as well as your average Joe?
To find out, we enlisted the help of our dear friend Drew Shackelford, Lead Assistant Editor of the illustrious Los Angeles-based reality TV production company, Pie Town Productions. Check out his review below!
Apple OS X Lion Review: Scrolling TipsFirst off, OSX Lion connects the synapse chasm that has festered between iPad/iPhone and Macbook use. In many ways, the cursor has become a thing of the past. I now use gestures, (mostly two and three finger swipes) to whip around the OS.
The operating system’s learning curve depends on how much you have used Apple products in recent years. If you have an iPhone, iPad, or have been using the trackpad more than others, More >
Marketing Concept: Don’t Rent Your Marketing, OWN IT! Search Engine Results (Part 2)
Aug 31st
We’ve already introduced the concept of “rent marketing” vs. “own marketing,” relating online marketing services and traditional advertising methods to the real estate market and the benefits each can have.
This concept can be extrapolated upon in relation to search engine optimization.
If you’ve noticed the results you see after searching for something on Google, there are three parts to each search results page that yield different information: sponsored links, Google Maps listings, and organic results.
Sponsored links and listings are marked as such—displayed with a yellow background on the first three results and also in white along the side bar. The next portion is the Maps portion of Google, you know, the map that pops up on top and showcases local businesses in a Google maps window, kind of like a directory listing. The third are organic listings that yield ten results per page.—in other words, the regular search results that appear based on what keywords you’ve searched.
Of those three divisions of results, one is falls into “rent marketing,” while the other two definitely classify as “own marketing.”
The advertised sponsored listings are exactly that—essentially businesses are paying to be listed on the top of the page based on certain keywords. You can put More >
Marketing Concept: Don’t Rent Your Marketing, OWN IT! (Part 1)
Aug 20th
If you’ve ever bought property or studied the real estate market, you may have concluded that it oftentimes pays more dividends and makes more long-term sense to own property vs. renting it.
Taking that concept and applying it to your marketing and advertising budget can pay off greatly because the same concept holds true: Having ownership of your advertising dollar allows your business to grow over time and you to yield returns throughout your lifetime—even long after you’ve stopped paying for services.
Think of this example: Spending money on temporary ads in media like the yellow pages, billboards or newspapers could easily rack up a several thousand-dollar bill over just a few months of run-time. That money is gone as soon as you spend it and your returns vanish immediately after the ads expire—and who knows if the ads will even yield you any real returns at all?
Consider this kind of advertising “rent marketing.” Just like an apartment’s benefits would cease immediately after you stopped paying rent (because you’d probably get kicked out), so too do your marketing returns end as soon as you stop paying for run time, because your ads essentially get evicted from their media as well.
So what’s an More >