This blog spends a lot of time and space discussing updates to Google’s search engine algorithm. Some readers have responded that they think we spend too much effort analyzing Google, and could better spend our efforts in other areas of internet marketing. So why do we spend so much time focusing on Google? Simply put, Google is the undisputed king of the internet. Some estimates have them in control of 80% of all searches. That means 4 times as many users rely on Google than all other search engines combined.