Penguin

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  • 29 May 2013

    What SEO Tactics Does the Google Penguin 2.0 Update Target?

    A few weeks ago, Google’s top web-spam fighter Matt Cutts announced the imminent release of Penguin 2.0, which went live on May 22. The exact scope of damage caused by this new formula is not certain at this point, but results should continue rolling out in the coming month. What is fairly certain at this point is what particular black hat tactics were targeted by Penguin 2.0.
  • 09 May 2012

    What the Google “Penguin” Update Means for SEO

    By now you may have heard about the most recent Google update to its search engine, titled “Penguin.” This change has devastated some websites that were taking advantage of the types of marketing and SEO that Google tries to eliminate through punishment.