Posts tagged online marketing
Internet Marketing Company Tips: Spring Cleaning your Marketing Strategy
May 2nd
Spring is here, and while we’re doing some actual office Spring cleaning inside our Internet marketing company and web design firm, we started thinking of the concept as a great marketing analogy.
As we all would agree, Spring is a great time to start fresh with a clean slate. Google recently did some Spring cleaning of their own in the form of changes to their search algorithm with the Panda Update, (or Farm Update as it’s been nicknamed) so there’s no better time then now to revisit your page ranking, evaluate your business for the remainder of 2011 and do some metaphorical Spring cleaning as well.
That said, here are a few friendly tips for Spring cleaning your business and marketing efforts:
Dust Off Your Physical Office or Storefront
We usually keep things pretty neat around our Internet marketing company offices, but when you deal with proposals, print materials, sales pamphlets and business cards daily, it’s easy for things to get cluttered quick.
Get rid of that clutter around your desk, change up the furniture setup in your office and revisit your New Years resolutions. A new setup always brings new life to your office, rearranging displays in your storefront always shifts sales a bit and More >
Search Engine Optimization (SEO) & Winemaking
Sep 28th
Online Marketing and California Winemakers One of the pleasantries of living in coastal California includes having access to some of the finest wineries and vineyards in the world. The lush country and landscape has attracted some of the world’s best winemakers—the climate is perfect for growing different grape varietals and the beautiful landscape and greenery pairs perfectly with a relaxing day of wine-tasting.
A good friend of mine is a winemaker at a small vineyard in a town called Lompoc, just outside the city of Santa Barbara. He recently bottled a pinot noir that Wine Spectator awarded a 96 to—something only 12 other pinots have ever scored equal to or better.
As we were chatting about this delicious and magnanimous achievement, it occurred to me that online marketing—particularly web development and SEO—are a lot like making wine.
Notice I didn’t say a “fine wine;” this analogy can work both ways! There are plenty of SEO “tricks” out there—and to a certain extent, even natural circumstances—that can spoil your harvest and ultimately ruin your page ranking and the effectiveness of your online marketing efforts.
But if done properly, with continued attention, a little patience, and the right amount of aging, you could create a web presence that More >
Diversifying Your Marketing Portfolio: An Introduction to Modern Marketing as Compared to the Stock Market
Jul 30th
It’s becoming pretty common knowledge that if you want to have success in the stock market, you have to have a diversified portfolio of stocks, bonds and mutual funds.
While your formula will vary a bit based on age and your overall investment goals, it’s usually a good idea to have some risky quick-gain stocks offset by long-term and steady growth options.
This same principle can be applied to the marketing portfolio of any sized business. For the past 10 years, Trimark has experienced the full gamut of marketing strategies, some borderline insanely risky while others have been chugging along steadily for the past 10 years constantly making small strides for the better.
As uncertainty of times come and go, marketing campaigns are tested. Those with a great diverse portfolio always seem to weather the storm. At Trimark Marketing Group, each client’s marketing goals are evaluated, and a diverse marketing plan is suggested for continual growth and sustainability. All the pieces of this customized package work different avenues of advertising and brand presence, and should combine to meet the goals of the business owner.
Here are a few examples of marketing strategies at each spectrum of risk taking and the reward associated with each:
Email More >