SEO Content Writing Tips after Google’s Panda Update
Writing plays a large roll in Internet marketing and SEO campaigns. Despite the recent algorithm changes from the Google Panda Update, content is still the No. 1 determining factor in getting your site to rank.
The principles of good writing are as much of a skill as an art form, and when you or your Internet marketing company view content creation from both perspectives, you stand to achieve maximum gain from your efforts.
Despite the changes that occurred from the Panda Update, the following tips are still great to hold onto whenever you find yourself generating content as a part of your web design or online marketing campaigns.
Content Does Matter
Content matters to your users and it always will. Just because you can fool a search engine robot doesn’t mean you can fool a customer. Whatever it is you’re writing, be sure it has some inherent value. Writing for the customer first and using technical SEO principles second will always help you optimize your content.
Keep Keywords in your Headlines
While a headline should always be compelling, it needs to be discovered in order to be able to compel. Titles are the first thing that grab your readers’ attention – and the first thing that grab the attention of search engine robots.
Keep it Brief
Minimum word-counts will become less important as the web becomes more video-centric and graphically advanced. People do still like to read when they look for specific information, but meandering content to fill word count will lose readers faster than anything.
Know The Keyword Length and Density
Be aware of your keyword density as it relates to the medium you’re posting on. Onsite web pages will have different keyword densities than articles submitted to offsite outlets or blogs. Know when to use which, and forget about stacking keywords or using long tail keywords. Keep them three words or less and don’t force square pegs into round holes.
Borrow Principles of Journalism
Use the old “inverted pyramid” trick to achieve your tag and keyword hierarchy. The inverted pyramid model means that the most important sentence is your first sentence and all the rest are ordered accordingly. Using titles as your H1 tags and subheads as your H2s presents a great, organized methodology to your content. The reader gets what’s important right away and so do the search engines.