We’ve already introduced the concept of “rent marketing” vs. “own marketing,” relating online marketing services and traditional advertising methods to the real estate market and the benefits each can have.

This concept can be extrapolated upon in relation to search engine optimization.

If you’ve noticed the results you see after searching for something on Google, there are three parts to each search results page that yield different information: sponsored links, Google Maps listings, and organic results.

Sponsored links and listings are marked as such—displayed with a yellow background on the first three results and also in white along the side bar.  The next portion is the Maps portion of Google, you know, the map that pops up on top and showcases local businesses in a Google maps window, kind of like a directory listing.  The third are organic listings that yield ten results per page.—in other words, the regular search results that appear based on what keywords you’ve searched.

Of those three divisions of results, one is falls into “rent marketing,” while the other two definitely classify as “own marketing.”

The advertised sponsored listings are exactly that—essentially businesses are paying to be listed on the top of the page based on certain keywords.  You can put More >