It’s becoming pretty common knowledge that if you want to have success in the stock market, you have to have a diversified portfolio of stocks, bonds and mutual funds.

While your formula will vary a bit based on age and your overall investment goals, it’s usually a good idea to have some risky quick-gain stocks offset by long-term and steady growth options.

This same principle can be applied to the marketing portfolio of any sized business.   For the past 10 years, Trimark has experienced the full gamut of marketing strategies, some borderline insanely risky while others have been chugging along steadily for the past 10 years constantly making small strides for the better.

As uncertainty of times come and go, marketing campaigns are tested. Those with a great diverse portfolio always seem to weather the storm. At Trimark Marketing Group, each client’s marketing goals are evaluated, and a diverse marketing plan is suggested for continual growth and sustainability. All the pieces of this customized package work different avenues of advertising and brand presence, and should combine to meet the goals of the business owner.

Here are a few examples of marketing strategies at each spectrum of risk taking and the reward associated with each:

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