Marketing Concept: Don’t Rent Your Marketing, OWN IT! Search Engine Results (Part 2)We’ve already introduced the concept of “rent marketing” vs. “own marketing,” relating online marketing services and traditional advertising methods to the real estate market and the benefits each can have. This concept can be extrapolated upon in relation to search engine optimization.
Marketing Concept: Don’t Rent Your Marketing, OWN IT! (Part 1)If you’ve ever bought property or studied the real estate market, you may have concluded that it oftentimes pays more dividends and makes more long-term sense to own property vs. renting it.