Posts tagged search
Local Search Optimization
Jun 8th
As we all know, more competition means more challenging and so does broader coverage. Therefore local search optimization is not as challenging as broader categories – but it still has its own challenges. Many of the same SEO rules still apply to local search engine optimization, but because of the improvements done on the search engines for the past 3 years with the interaction of social, it has become far simpler than we thought.
Basics of Local Search Optimization
Be Everywhere That Matters: From Google Places to local directories, local links and user citations are the primary influencers of high rankings for geo-specific terms. Local users go deep for information, so even small, low-volume destinations can result in quality links. They may not deliver that much traffic individually, but a few links from relevant blogs can get your business name and website address a long way on the search result pages including local community pages.
Ask for Reviews: If you’re a local business and are not collecting reviews, you should start considering to ask your customers to write reviews for your business since a lot of locals count on reviews and so do search engines especially for local search listings. After all, search engines More >
Web Terms and Definitions
Apr 9th
Web Terms and Definitions
We have been asked many times during meetings with clients to explain more in details about the web terms we use in the industry. So i have decided to post common web terms with definitions in to our blog so we can have you all check it out anytime you may have questions or if you are not sure of the terminology what it means.
And if we have missed anything, please feel free to ask us in the comments portion and we will be more then happy to add in to the article for future readers.
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Web Terms—————————————————————————————————————————————————–
Analytics: Software that monitors every website visitorʼs actions and saves that information to be organized and utilized for decision making.
Black Hat SEO: Describes unacceptable and unethical methods of improving website rankings on search engines. Any misrepresentation of your website to search engines is usually considered to be “black hat”.
Bot: An automated program that reads the text and hidden coding on websites. The information is then stored in a database oture reference. The rankings of websites on search engines are determined by relevance, which is based on the information gathered by the bot. Also known as a spider, crawler or robot.
Bounce Rate: The percentage More >