Posts tagged logo design
5 vital logo design tips
Jan 6th
Following are 5 tips of creating professional logo.
1. Learn what a logo is and what it representsBefore you design one, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark – it reflects a business’s commercial brand through the use of shape, fonts, color, and / or images.
A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create an identity that will do its job.
One must first know what a logo is before continuing. Here is an article for you to read about what is a logo.
2. Know the rules and principles of logo design
Now that you know what a logo is supposed to do, and what it should represent, you now must learn what makes a great logo aka; the basic rules and principles.
- A logo must be describable
- A logo must be memorable
- A logo must be effective without color
- A logo must be scalable i.e. effective when just an inch in size
Successful Logos
Now you know what the rules are, you can distinguish the difference between a More >
What is the difference?
Dec 8th
We have customers keep asking us the same questions. “What is the difference between Registered Trademark, Service Mark and Copyright?”
So we have decided to post this article for those who are willing to learn more about it.
Trademark symbols protect your various product names, titles, logo design, brochure designs, custom web design and other graphic design elements that are used to identify your company as the source of a product. In this way, trademarks help your company to maintain a distinct identity in the marketplace.
Once you put a trademark on a product in the marketplace, it provides legal protection. However, they do not prevent other companies from producing the same products with a clearly different mark – you cannot trademark an idea but you can trademark the expression of an idea.
Although trademarks protect, they must also be protected by registering with the US Patent and Trademark Office. A Registered Trademark costs anywhere from $325 and up, and often takes a year and even up to several years to process, since there is more research involved in issuing it. Once registered, you can change the ™ to ®.
Companies must constantly monitor their trademarks so that they don’t slip into generic use; if they do, More >