Royalty Truck Insurance uses a sophisticated quote form on a top-ranking site to generate leads for several specializations of commercial truck policies.
Royalty Truck Insurance is a prime example of a site that benefits from organic search engine optimization at the national level. When Royalty started with Trimark, they were a small office and only licensed to provide policies in California. Today, they take up an entire floor in their office building and are licensed to sell policies in over 30 states. Top rankings in organic search engine results allow them to consistently get quotes from all over the country without having to shell out a dime for advertising. Oh, and if new opportunities present themselves where Royalty might benefit from paid online advertising, they trust Trimark to maximize their advertisement dollar as well. Why wouldn’t they?
