Announcements
Google Panda Update Says Goodbye to Low-Quality Links
May 2nd
Google has made major changes to its algorithm to target spammy sites, followed by the larger Panda update that targeted “low quality” sites. This all started when Google penalized JCPenney, Forbes, and Overstock.com for “shady” linking practices.
What’s it all mean for link builders? It means we say goodbye to low quality link building.
If your competitors are still highly ranked on Google and you find that they have low quality link built around their search marketing campaign, then there are two things you must consider about finding low quality, high volume links in your analysis:
- Maybe it isn’t the links that got your competitors where they are today. Maybe they are a big enough brand with a good enough reputation to be where they are for that particular keyword.
- If the above doesn’t apply, then maybe it’s just a matter of time before Google cracks down even further, giving no weight to those spammy backlinks.
Lets face it, non of us here at Trimark Marketing Group want to be the Internet Marketing company behind the next Overstock or JCPenney link building gone wrong story!
How to Determine a Valuable Backlink Opportunity How can you determine whether a site you’re trying to gain a link from is More >
Jump in to 2011: We’ve Got Your Back LIke Verizon’s Got the iPhone
Jan 12th
Many of us have been waiting… we’ve all heard the rumors…
Yesterday Verizon made headlines with the news of officially securing the iPhone! With campaigns touting better reception and fewer dropped calls sure to come, this gives all iPhone users the choice of what service provider is best for them.
When it comes to your creative and marketing needs, Trimark Marketing Group wants to be your choice provider. Our team’s speed and efficiency, along with the best talent available, can help you with everything that a successful business needs to survive in this day and age. Give us a call, tell us your needs, and we’ll get to work!
To get a taste of our work, visit our marketing portfolio at http://trimarkfirm.com/
Also, call or email anytime if you’d like to set up an appointment.
Trimark Marketing Group 1-800-420-4254 info@trimarkfirm.com
Planning Your Companys Internet Marketing Future: 2010 Recap and 2011 Strategy
Dec 29th
As 2010 winds down to its last week, I can’t help but go back and look at my 2009 recap and 2010 outlook. Boy did it look bleak…the economy was in a rut, clients were cutting back on everything—including their marketing budgets.
Really, marketing should be the last thing you choose to downsize—after all, isn’t Marketing helping your business stay afloat and driving more sales? (But that is a subject to be covered on another day.)
Nonetheless, since many customers were scaling back, we went into 2010 making a conscious decision to concentrate on our current customers and introduce more innovation and marketing strategies to drive more customers to their websites and businesses.
Well the strategy worked.
On average, all of our customers grew their customer base by a margin of 25% to 45%, and one of our customers grew their online visitor and reservation numbers by 100%.
Imagine doubling your call rates in a matter of 12 months—well word travels fast and Trimark was able to pull out one of its best years yet.
Now looking back on 2010, I’m thinking about how our readers, customers, friends and family take advantage of our strategy and apply it to themselves. Simplifying the concept, here are couple More >
Trimark Exhibits at LA’s Largest Mixer in Downtown Los Angeles
Jul 28th
This past Thursday, July 22nd, Trimark’s office hit the road to put up a booth at L.A.’s Largest Mixer, held at the Shrine Auditorium Expo Center in downtown Los Angeles.
Dubbed as one of LA’s biggest networking events for business to business relationships, more than 225 exhibitors and over 2,500 people attended the mixer.
We at Trimark made a bunch of new contacts and friends, and even took a business card collection to randomly raffle off a free portfolio website to one lucky local company!
Hosted by the LA chamber of Commerce and sponsored by local media such as ESPN Radio 710, LA Opinion and others, the “trade show” attracted tons of Los Angeles businesses representing just about every angle of commerce you could imagine.
WE got a lot of compliments on our booth and promo materials and took tons of great pics, so we thought we’d post them online for you to check out!
This won’t be the only tradeshow Trimark will be exhibiting at this year, so we’ll be sure to keep you posted in our blog as other events come closer.
We’ll also be unveiling the all-new Trimark Marketing Group website in the coming weeks, so check back with us for updates soon!
// PLEASE More >
What is the difference?
Dec 8th
We have customers keep asking us the same questions. “What is the difference between Registered Trademark, Service Mark and Copyright?”
So we have decided to post this article for those who are willing to learn more about it.
Trademark symbols protect your various product names, titles, logo design, brochure designs, custom web design and other graphic design elements that are used to identify your company as the source of a product. In this way, trademarks help your company to maintain a distinct identity in the marketplace.
Once you put a trademark on a product in the marketplace, it provides legal protection. However, they do not prevent other companies from producing the same products with a clearly different mark – you cannot trademark an idea but you can trademark the expression of an idea.
Although trademarks protect, they must also be protected by registering with the US Patent and Trademark Office. A Registered Trademark costs anywhere from $325 and up, and often takes a year and even up to several years to process, since there is more research involved in issuing it. Once registered, you can change the ™ to ®.
Companies must constantly monitor their trademarks so that they don’t slip into generic use; if they do, More >