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What is the difference?
Dec 8th
We have customers keep asking us the same questions. “What is the difference between Registered Trademark, Service Mark and Copyright?”
So we have decided to post this article for those who are willing to learn more about it.
Trademark symbols protect your various product names, titles, logo design, brochure designs, custom web design and other graphic design elements that are used to identify your company as the source of a product. In this way, trademarks help your company to maintain a distinct identity in the marketplace.
Once you put a trademark on a product in the marketplace, it provides legal protection. However, they do not prevent other companies from producing the same products with a clearly different mark – you cannot trademark an idea but you can trademark the expression of an idea.
Although trademarks protect, they must also be protected by registering with the US Patent and Trademark Office. A Registered Trademark costs anywhere from $325 and up, and often takes a year and even up to several years to process, since there is more research involved in issuing it. Once registered, you can change the ™ to ®.
Companies must constantly monitor their trademarks so that they don’t slip into generic use; if they do, More >
Find your company image and keep it consistent
Dec 8th
Every company has a brand. But it’s important to remember to keep your brand consistent as long as your customers still view your brand in a positive light.
Notice the image to the left. While both of these brands create positive feelings about their brand in the minds of their loyal customers, only one brand has remained consistent – Coca-Cola.
The problem with changing you brand image is, not only sinking tons of money into the rebranding (to replace your company trucks, reformat your website, replace all of your stationary and business cards and even your email signatures), but that it alters the perception of the brand in the minds of your customers.
By keeping your brand and your branding message consistent through your marketing and advertising, you can strengthen your brand identity within your industry and in the minds of your customers.
In 2001, the US market share for the soft drink industry was: Coca-Cola – 43.7% Pepsi Co. – 31.4% Cadbury/Schweppes – 15.8%
Trimark Advertising specializes in Brand Positioning and Brand Building Services to help foreign and domestic companies build a foundation for their marketing strategy and marketing mix.
If your company is just starting out, Trimark Advertising offers Logo Design Services to help your More >
Social interaction in the yellow page industry.
Nov 5th
The internet has brought a new dynamic to social interaction as well as business development, marketing, and advertising. Sites are appearing that are solely for the use of social networking and others solely to sale a product or entertain a user. As the internet grows, we’re seeing more and more collaborations of these different aspects providing more relevant and efficient websites for users.
CityWaboo does something that is very unique in the market, it combines yellow page listings with a very sophisticated social networking platform. This means it’s easier for users to connect and exchange information pertaining to businesses in the local area, which also means multiple useful services are being provided to the user. Users simply create a free profile, and then they may begin to write reviews and give recommendations on their favorite and worst experiences with a particular business. They create their inner circle of friends and go to them for suggestions of where to go for certain services. This is unique because it provides a trusted network of friends, as opposed to asking a complete stranger that may or may not be a reliable resource. With the upcoming 2.0 version, the social networking is greatly expanding providing a More >
Small businesses owners, advertise like the big boys.
Nov 5th
Small business owners always tell me that they are not big enough, in comparison to those large corporations that outsource for advertising and marketing, to invest their funds in marketing. They simply don’t have the money to pay for someone to do the planning, executing and analyzing of their business advertising needs.
My first logical question is- who is actually handling the marketing for your business then? Most of the time, the answer is either an employee or a relative or the actual owner of the business. My next question is typically, are you seeing the maximum results from this? Probably not.
So why take the chance on creating a budget for marketing and advertising? Its easy really, typically campaigns involve limited resources as far as your advertising budget that are actually attributed to advertising campaigns. It would be a shame to take an amateur stance on your business’ well being by using amateur marketing and advertising resources. With the economy in a slump, every effort must be made to reach the ever diminishing consumer with efficient and tested methods of marketing and advertising that a firm will provide.
And the big secret: many business owners do not know that there are marketing More >