Archive for February, 2012
New Technology: Social Media Trackers for Twitter & Facebook
Feb 23rd
When you are managing a small or medium business, one of the most difficult things to keep track of is whether the media efforts are paying off. Is that TV ad on Public Access convincing people to purchase your insurance? Is that newspaper add getting noticed by the few people who still read newspapers?
Thankfully, the internet is composed of recorded data, making it extremely easy to track that data. There are tools, both free and for sale, which allow you to see how your social media campaigns are working, which ones are most effective, and what audiences they are reaching. Here are some of the tools we recommend. (more…)
The Future of User Experience
Feb 17th
The average consumer is changing; there is no denying this. People today are unable to simply sit back and enjoy a single form of stimulation. Instead, they need consistent, multiple means of entertainment. They watch TV, browse the internet, check Facebook, send text messages, and watch YouTube videos on their tablets, simultaneously. (more…)
What Constitutes Trademark Infringement?
Feb 9th
We have had a lot of clients recently ask us whether the websites we build for them violate trademark infringement laws because there is no explicit approval for use of trademarked logos. Will they get into sued for copyright infringement?
The short to this question: no.
I am going to detail when unauthorized use of a company’s property is legally allowed.