Archive for December, 2011
How YouTube Drives Traffic to Your Website
Dec 28th
Most people think that YouTube is just a place where you can find videos of people getting hurt, singing new renditions of popular songs, and performing other wacky and creative endeavors. But have you ever thought about using these videos to drive traffic to your website? (more…)
Basic SEO Marketing Explained
Dec 14th
You might have a general understanding of what SEO marketing is, but do you know why it is important, or how it benefits a business? Basic SEO marketing attempts to learn the words and phrases that internet users are searching for, in order to use this information to get their products to the people who seek them.
Some may say that this is manipulative, but wouldn’t you want the best websites that suite your need, rather than riff-raff? Even Google agrees that SEO marketing is good.
But what check are in place to prevent keyword stuffing, where website creators fluff their content up with repetitive, overuse of their keywords?
Luckily, search engines, like Google, Bing, and Yahoo!, have complicated algorithms that account for other factors beyond keyword usage. They actually observe keyword percentages, to ensure that the phrase is not being stuffed in places it doesn’t belong in order to gain ranking. In addition, they have a fair understanding of grammar and vocabulary, so they can judge what is well-written English and what is gibberish filled with keywords.
Another safeguard is bounce rate, which track how long a web searcher stays on a website. If a website receives too many short visits, or “bounces,” More >